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Direct linkLee, Sang Yeal – Journal of Advertising Education, 2019
The changes in the advertising industry are rapid and dizzying. The advertising industry is going through structural change and advertising education faces a daunting challenge in keeping up with the real world. Advertising educators must recognize the urgency of revising the curriculum to address this challenge. If not, while the industry…
Descriptors: Advertising, Change, Teaching Methods, Educational Change
