A study of 115 undergraduate psychology students was undertaken to determine (1) if the average college student could fake the response pattern of a highly creative person or an uncreative drudge, (2) if a social desirability scale could detect fakers, and (3) if high creativity is fakable, whether positive traits are more easily faked than…

Despite aversive criticism, creativity research has produced sound though diverse theories; deliberate application in education, business, and everyday life; and the integration of creativity in the school curriculum and methodology. Due to the development of two new measures of verbal originality, contained in "Thinking Creatively with Sounds and…

The American students excelled their Japanese counterparts only on fluency, while the Japanese excelled the Americans on flexibility in using the stimuli, originality, elaboration, resistance to premature closure, breaking boundaries, unusual visual perspective, internal visual perspective, humor, feeling and emotion, fantasy, and movement.…

Findings indicated that, among college students, problem finding ability is independent of intelligence and field dependence. (Author/SBH)

A psychometric index of creative potential was devised for use in comparing ratings of creativity in samples of architects, engineers, mathematicians, psychologists, research scientists, and first year medical students. Medical students had the highest scores with psychiatrists ranking first and internists second among the specialty groups. (JT)

The author proposes a four-step plan for identifying and facilitating creative potential in children. (SBH)

Research on divergent thinking (mental activity directed to open-end problems for which there is no one correct answer) indicates that the characteristics associated with divergency (fluency of thinking, flexibility of thinking, originality, redefinition, and elaborating) are right brain functions. To assess right brain function and verbal…

This book is a study of developments in the field of creativity. The major topics include: (1) creativity as related to intelligence and personality; (2) the structure of intellect; (3) research into convergent and divergent thinking; (4) educational factors in creativity; (5) creativity and environment; and (6) current trends in creativity…

While little is known about the processes of creative cognition or about the structure of human memory, scholars do understand the immense task of unraveling the cortical structure and function of the human brain. Existing literature on creativity appears to obscure the processes of creativity far more than it clarifies the creative act. However,…

Reports on research efforts to isolate and identify standards of judging creativity, and to develop judgment and objective correlate measures of creativity in writing. (RB)

College students at two levels of cognitive ability were assigned to a rewarded or nonrewarded condition for group administration of creativity tests. Performance varied by group, task, and subject variables. The findings suggest that tangible incentives may have a detrimental effect on creativity in certain contexts. (Author/RD)

Shakespeare's genius as a creative playwright can be judged both subjectively and objectively. Cognitive psychology uses specific behavioral measures to assess performance. A product is marked by latency, quantity, and quality. When college students engage in tests of originality, these measures support many theories of creativity. A similar…

Measures of creativity, openness to experience, and sensation seeking were intercorrelated among female (N=51) and male (N=49) college students. Male creativity correlated most strongly with openness to theoretical and aesthetic experiences and creative thoughts. For females, creativity, openness to inner experiences, and sensation seeking were…

Two studies related to creativity are reported and discussed. The first examined possible relationships between problem solving, divergent thinking, and field dependence-independence in second-grade students (N=83). The second study determined that the analytical skills of 71 undergraduate students (measured by the Hidden Figures Test) may be…

Presents additional data on the author's previously formulated associative model of advertising creativity, looking at the impact of confidence, involvement, satisfaction, attitude, and associative ability on an individual's creative ability. (Author)