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Leonard, Wilbert Marcellus, II – 1977
The document describes a field study to investigate the relationship between altruism and blood donating behavior among members of a large midwestern college community. Altruistic behavior is interpreted as combining three motivations: (1) reward-cost, also referred to in terms of behavior as social exchange; (2) social responsibility and…
Descriptors: Altruism, Behavior Patterns, Behavioral Science Research, College Students
