Purpose: The purpose of this paper is to explore the interrelationship of branding practices and legitimacy-building of commercial degree program franchising within transnational higher education (TNHE). It aims to understand how commercial franchisees' branding practices employ discursive and symbolic strategies for building legitimacy, and how…

Our main objective is to analyze the different ways in which people involved in the Mexican intercultural education subsystem conceive interculturality. This subsystem is still emerging and we refer to the specific case of Veracruz. We point out the discursive elements implied in the construction of definitions as well as the linguistic screens…

This article explores the economic relationships between individual students' unions and their wider institutions, and the ways in which they articulate with a pervasive consumerist agenda across the higher education sector. We draw on data from a UK-wide study to argue that students' unions have an ambivalent relationship with consumerist…

Researchers regularly deal with ethical considerations when writing up their research. However, such considerations are rarely addressed in existing research ethics literature. Here, the focus tends to be on ethical considerations that arise in relation to research proposals and "protocols," that is, during the "process" of…

Engaging in an online course has traditionally been perceived to be a lonely experience, with students busy viewing video lectures, working on problem sets and interacting intermittently with others using asynchronous technologies. More recently, over the past 6-7 years, online courses have become recognized as viable delivery vehicles for online…

The world is an increasingly interconnected body; higher education has not been immune to the charms of globalization. Both on their domestic and international branch campuses, universities must reconcile their organizational mission and institutional vision with the new possibilities and obstacles presented by a globalized community. The…

This article reports on findings from a sociolinguistic qualitative study exploring inter-discursive relations manifested in the approaches and strategies that regional accrediting agencies in the United States utilise when recognising foreign universities. Even as most countries have developed national quality assurance systems and whilst…

Addressing the policy of gender mainstreaming in response to the gendered-technology phenomenon, this study aims to explore the contemporary change of the gender-technology relation. Drawing the female discourses on technology, gender, and success, this study collected qualitative data by individual interviews from 28 women in technology who were…

This article analyses language policies in higher education (HE) in Finland, Estonia, and Latvia, as well as the European Union (EU). We take a multilayered approach to language policies in order to illuminate the intertwined nature of local, national, and international language policies in HE. We are particularly interested in the construction of…

This case study about one university's internationalization initiative, known as North Goes South, provides a nuanced and finely grained understanding of what internationalization looks like in practice. The study was guided by a desire to probe the perceived impact of a Canadian-East African internationalization initiative on students, faculty,…

The discourse around students from low socio-economic backgrounds often adopts a deficit conception in which these students are seen as a "problem" in higher education. In light of recent figures pointing to an increase in the number and proportion of these students participating in higher education [Pitman, T. 2014. "More Students…

The ways in which women deliberately press back against practices of oppression and demonstrate agency in higher education institutions are highly contextual and culturally bound. The formal and informal networks that women develop and maintain are important elements of generating agency and enhancing women's access to and opportunities for…

Social activism and education have been associated with hip-hop since it emerged in New York City 38 years ago. Therefore, it might not be surprising that universities have become interested in hip-hop. This article aims to highlight this "hip-hop academisation" and analyse the discursive mechanisms that manifest in these academisation…

The university prospectus is supposed to be a forceful and pioneering text in promoting and marketing higher education. The present research will deal with the disparities in the frequencies of first and second person pronouns in online prospectuses in cross-cultural linguistics from marketing point of view. The research question is to which…

It is increasingly understood that university education must be accessible to persons with disabilities. The responsibility to make the university accessible is arguably shared by all of us and yet, the extent to which it has become fully accessible is certainly suspect. By undertaking qualitative, discursive analysis of websites, online texts and…