Descriptor
| Evaluation Utilization | 2 |
| Higher Education | 2 |
| Information Utilization | 2 |
| Program Evaluation | 2 |
| Academic Achievement | 1 |
| Administrators | 1 |
| Cognitive Ability | 1 |
| Cognitive Processes | 1 |
| College Outcomes Assessment | 1 |
| Credibility | 1 |
| Evaluation Methods | 1 |
| More ▼ | |
Source
Publication Type
| Reports - Descriptive | 1 |
| Reports - Research | 1 |
| Speeches/Meeting Papers | 1 |
Education Level
Audience
Location
Laws, Policies, & Programs
Assessments and Surveys
What Works Clearinghouse Rating
Download full textEason, Sandra H.; Thompson, Bruce – 1989
The utilization of program evaluation may be made more effective by means of the application of contemporary persuasion theory. The Elaboration Likelihood Model--a model of cognitive processing, ability, and motivation--was used in this study to test the persuasive effects of source credibility and involvement on message acceptance of evaluation…
Descriptors: Administrators, Cognitive Ability, Cognitive Processes, Credibility
Banta, Trudy W. – 1984
This report describes a project undertaken at the University of Tennessee, Knoxville (UTK) between January 1, 1982 and March 31, 1984, which was designed to increase the use in program assessment and in program improvement of information derived from measures of: (1) student achievement in general education; (2) student achievement in the major…
Descriptors: Academic Achievement, College Outcomes Assessment, Evaluation Methods, Evaluation Utilization
