Describes a study which compared film and written material with regard to effects produced by order in which conflicting information is presented. Results indicate film is more influential and better recalled than conflicting written information: conflicting paragraphs produce a primacy effect, whereas analogous film segments produce no order…

A study conducted to determine whether color makes a significant difference in learning from 16mm sound motion pictures by subjects accustomed to the widespread use of color in contemporary media found no significant differences for the groups of first graders, sixth graders, ninth and tenth graders, and college students tested. (RAO)