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Direct linkPeruta, Adam; Shields, Alison B. – Journal of Marketing for Higher Education, 2017
This study provides an understanding of the current social media landscape for higher education institutions. While it is recognized that consistency in school branding across all communications with stakeholders is important to attract and retain students, relatively little work has been done to determine specifically what type of content should…
Descriptors: Higher Education, Social Media, Colleges, Web 2.0 Technologies
