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Peer reviewedGrunig, James E. – Public Relations Review, 1993
Outlines a model shift in public relations between those who use only symbolic activities and those who use substantive behavior. Investigates and deconstructs the meaning of image. Suggests that organizations focus on more precise concepts of symbolic objectives and evaluate their success in achieving them. (HB)
Descriptors: Higher Education, Imagery, Models, Organizational Communication
Download full textJaskoski, Helen – 1975
This paper discusses teaching "Black Elk Speaks" in the college classroom and examines how symbolic language is generated in our own experience. An activity is described in which students' dreams were performed in order that the students might better see how the dream functions in "Black Elk Speaks." The activity resulted in a discussion of the…
Descriptors: American Indian Culture, Higher Education, Imagery, Language
