University students viewed a videotaped lecture which was experimentally manipulated to vary in content coverage and lecturer expressiveness and then completed an objective exam. Some students were given external incentive to do well. Results indicate that better performance was associated with added incentive, better content coverage, and more…

Two studies compared strategies used to improve listening skills in business communication settings. The first study analyzed the effect of discussion length and incentive level on the ability of 347 business communication students placed in differing discussion and incentive groups to identify main points in 22 short, recorded dialogs. Results…

Examines three categories of forces believed to discourage or prevent faculty from adopting and applying educational technology, including incentives and disincentives; the need for faculty development; and an ingrained model of teaching that relies on the classroom lecture. Suggestions for avoiding or minimizing associated resistance are…