ESL programs at post-secondary institutions must often generate revenue in addition to teaching students English. Institutions often impose explicit expectations on these programs to generate profit, creating unique challenges for those who administer them. This qualitative case study investigated challenges faced by ESL program directors at one…

Publications can be helpful in promoting planned giving to colleges. Suggestions address basic brochures, response forms, a planned giving column, advertisements, bequest mailings, a year-end tax letter, newsletters, fund description, and assets inventory. Simple or sophisticated, they can be effective marketing tools. (MSE)

Procedures for creating a guide to academic advising are outlined, including obtaining administrative commitment; clarifying responsibilities and chain of command; identifying general and specific objectives; developing content; organizing content; entering production; and revising. (MSE)

Large, flashy college fund drives may be falling out of favor with alumni and friends of the institution. Advancement professionals recount their experiences and suggest ways to adapt campaigns to new needs and environments. Inherent problems with large campaigns are enumerated, and the importance of clear communication to audiences on and off…

Discussed is the reporting quandary at higher education institutions. These points are appraised: the clearinghouse function, data definitions, and the data base management function. The author warns against the suggestion that the institutional research office should assume the responsibility for all reports prepared by and departing from the…

Recommendations made as a result of a Wingspread Colloquium on college marketing and student recruitment are reported. Abuses and specific remedies in recruiting, providing information, pricing and financing, student selection, and performance obligations and guarantees are outlined. Focus is on ethical and public interest issues. (MSE)

Financial aid counseling and outreach programs at the University of California, Davis, are described. Counseling services include: an intake interviewer, student interns, a hot-line program, and drop-in counseling. Workshops, a newsletter, and summer residential programs for low-income and minority groups are among the outreach services. (JMD)

While the electronic fact book will not replace the paper variety used by colleges and universities to disseminate institutional information, there are a number of uses for the electronic format, which accommodates both quantity and currency of information. Considerations in producing an electronic fact book are discussed, and a seven-day process…

Problems that confront nursing education and the quality of doctoral preparation are discussed in this article and include the steep rise in requests from nurses for admission into doctoral programs and tight university budgets; other concerns are the development of scholars and sharing research findings. (TA)

Development, testing, and evaluation of a university data system for dissemination of information about research opportunities are discussed. A thesaurus based on the keywords used by several public agencies was developed for the project. (MSE)

A survey of 344 colleges and universities investigated current practices concerning the dissemination of information, within the institution, about research funding opportunities. Results indicate that paper dominates electronic communication for such information dissemination, and selective, targeted distribution to faculty correlates positively…

A two-day workshop designed to promote sharing of personnel, expertise, and research facilities between Colorado State University and 20 federal agencies for their mutual benefit is described, and the results of a follow-up survey are discussed. (MSE)

Revised Council for Advancement and Support of Education (CASE) standards for reporting college and university fund-raising income take effect in July 1997. Some of the changes affect what front-line fund raisers say to donors and what they ask them to sign. The major change is to present-value calculation of gifts, critical in reporting planned…

Five ethical dilemmas in college and university advancement are outlined, and responses of professionals to each are cited. Dilemmas include renaming a building, originally named for a generous donor, in honor of another donor funding renovation; paying for copying of sensitive documents; use of designated donations; handling of a donation made in…

The study reports on university-based outreach activities to extend international studies, based on a mandate in Title VI of the Higher Education Act. A survey of Title VI centers in universities nationwide gathered information on the way the institutions organize, develop, implement, and evaluate their resources and their delivery to…