Some higher education management departments have started to implement customer service orientation strategies in their marketing activities in order to solidify value exchange perceptions, differentiate themselves, and improve retention rates. However, if students are to get the most out of their academic experiences, they need to become…

A survey of 1,499 graduate business students at 7 colleges and universities investigated perceptions of potential benefits of an advanced degree, and their relationships with degree type, school size/type, and student characteristics. Five perceived benefits included research and analytical skills, competitive advantage, monetary reward, career…

Intended primarily for directors and coordinators of cooperative education at New York two-year colleges, this guide presents a systematic approach to development of cooperative education and provides means for review and improvement. Part 1 offers results of a statewide survey of two-year colleges in New York regarding work experience options and…