Descriptor
| Advertising | 2 |
| College Students | 2 |
| Foreign Countries | 2 |
| Higher Education | 2 |
| Language Patterns | 2 |
| Language Research | 2 |
| Second Language Learning | 2 |
| Aphasia | 1 |
| Applied Linguistics | 1 |
| Commercial Television | 1 |
| Computer Assisted Instruction | 1 |
| More ▼ | |
Source
Publication Type
| Books | 1 |
| Collected Works - General | 1 |
| Reports - Research | 1 |
Education Level
Audience
Location
| Brazil | 1 |
Laws, Policies, & Programs
Assessments and Surveys
What Works Clearinghouse Rating
Download full textSilva, Rosangela Souto – 1994
A study investigated the extent to which native speakers (NSs) and non-native speakers (NNSs) of Portuguese understand implicatures in Brazilian television commercials in Portuguese. Subjects were nine Brazilian graduate students and 11 American students of Portuguese at the University of Illinois at Urbana/Champaign. Correct inference of the…
Descriptors: Advertising, College Students, Commercial Television, Cross Cultural Studies
Graddol, David, Ed.; Swann, Joan, Ed. – 1994
Papers from a British conference on applied linguistics address various aspects of evaluation and language. Articles include: "Grammar and Language Impairment: Clinical Linguistics as Applied Linguistics" (Paul Fletcher); "Putting Our Practice Into Theory" (Deborah Cameron); "Applied Linguistics as Evaluation of Theory and…
Descriptors: Advertising, Aphasia, Applied Linguistics, College Students
