This study demonstrates that linguistic landscape analysis is a powerful tool for assessing the effectiveness of a university language policy, as it provides "in situ" evidence for discursive patterns shaping language use in public space. It uses the official language policy of a Norwegian institution of higher education (Høgskulen på…

Within the currently diverse UK higher education environment, one important aspect of learning is the development of intercultural competence. The study that informs this paper investigated the ways intercultural competence was perceived as being enhanced or inhibited through current language and educational practices at a university that…

This paper investigated the language resources needed for communication in Vietnam's import/export services and the level of alignment with the associated English for Specific Purposes (ESP) course. To examine the communicative practices used in this workplace, the study employed methods of semi-structured interviews and a collection of 48 emails…

Purpose: This study aims to examine the effectiveness of bilingual learning strategies designed to support Chinese undergraduate business students facing significant learning challenges in an Australian university capstone curriculum delivered at their Chinese university. These challenges include the students' difficulty understanding…

For the past few decades, stylistics has emerged as a discipline that encompasses both literary criticism and linguistics. The integration of both disciplines opened many opportunities for English literature and language teachers to get creative in their teaching--by introducing the stylistic approach in their classrooms. However, in a typical…

For the past few decades, stylistics has emerged as a discipline that encompasses both literary criticism and linguistics. The integration of both disciplines opened many opportunities for English literature and language teachers to get creative in their teaching--by introducing the stylistic approach in their classrooms. However, in a typical…

Depending on how one does the math, there are between a quarter-million and a million words in the English language. Of all these words, the author holds in contempt only one. That word is "like"--not the tepid expression of mild appreciation but the parasitic form that now bleeds the mother tongue, marks the user as a dunce, and, were it truly…

"Beneath the rule of men entirely great, the pen is mightier than the sword." Bulwer-Lytton recognized this strength years ago, and its truth continues to ring true in the works of authors: Tzvetan Todorov, Octavio Paz, Carlos Fuentes, Rigoberta Menchu, and Deborah Tannen. Language is a centuries-old weapon wielded in the struggle against…

A lighthearted look at popular euphemisms and the reasons behind their creation and use. (RL)

Discusses the use of split infinitives in written language and suggests a compromise rule. (RB)

Explores the usage and grammatical agreement problems of the words "everyone" and "everybody." (HTH)

Discusses rhetorical theory and how it can be applied to technical writing. (HOD)

Suggests that the form of English called "E-Prime" (which eliminates all forms of the verb "to be") has a certain attraction, but argues that many important uses of the verb "to be" remain in the English language. Provides examples and develops a method of designating the various forms of the verb in terms of the…

Explores the use of metaphor and personification in the "classics" of scientific and technical writing, and the current resistance to creativity in scientific writing. Suggests familiarizing students with the role of metaphor in scientific creativity. (HTH)

Observes that college students seem to produce a very pure form of epideictic discourse, an Aristotelian mode appropriate to speeches before the general public. Considers the implications of this observation, why teachers should understand college students' fascination with the epideictic, and how teachers can show them its appropriate and…