A selective overview of academic/public library coordination in offering nontraditional learning opportunities in public libraries is presented. (Author)

The first of two articles describes the steps in marketing a special library including analyzing the present situation; developing an action plan; suggested tools or activities; and evaluation. The second article discusses ways of promoting public and academic libraries on radio or through public service announcements, news stories, and/or talk…

Examines the role of marketing in the management of libraries. The role of public relations (PR) in the total marketing concept is discussed, surveys that have explored PR efforts in academic and public libraries are described, and changes affecting libraries that marketing efforts could help to manage are discussed. (seven references) (LRW)

This paper examines the importance of contracts in formalizing agreements between libraries to provide services to off-campus students and describes the development of one such contract. Topics addressed include: (1) the value of contracts in clarifying responsibilities and elevating contracted services in the hierarchy of institutional…

The Dallas Public Library reports on a two-year independent study project (ISP) developed in cooperation with Southern Methodist University and the College Level Examination Program (CLEP). Activities described include: provision of an information and materials distribution center for CLEP; making available information about area colleges and…

This paper reports case study findings that reveal diverse patterns of library and information services in five selected rural communities in Thailand. The case study involved site visits to examine documents, archival records, and library collections, to conduct individual focus groups and interviews, and to schedule observations. The patterns of…