Discusses new directions and patterns of service as the academic library shifts from providing access to sources of information to providing information itself. Services of the University of Rochester Library System are cited as using interpersonal communications and public relations skills to provide resources and technologies. Four references…

The college or university library can offer a great deal to the public relations office: by providing research for speeches and reports, and by handling special visitors, alumni, and distinctive fund raising projects. (Author/PG)

Discusses values that are needed by academic libraries as they focus on learning rather than teaching in an increasingly digitized environment. Highlights include making connections to a wide range of information and ideas; and being conducive to offering easy access to library resources, including promoting library collections and services. (LRW)

Based on a two-phase survey of 118 Association of Research Libraries member libraries which was conducted between November 1987 and January 1988, this report begins with an overview of the responses from 16 respondents who indicated that they had a centralized approach to publishing. Areas studied include the nature of centralized programs,…

Describes three projects that won 1994 John Cotton Dana Public Relations Awards. The projects used less than $150 of the library budget, had no full-time public relations staff, and relied on volunteers. Guidelines for entering the 1995 awards contest and a list of all 12 winners from 1994 are given in sidebar articles. (KRN)

Discussion of the need for public relations in academic libraries focuses on the results of interviews with 13 library directors on the subject of public relations. Highlights include public relations training; use of academic libraries by community members; public relations activities; fund-raising; and suggestions for further research.…

The staff of the Creighton University (Omaha, Nebraska) Health Sciences Library has been able to improve not only the library's public relations but also the image of the library by presenting weekly "Lunch-and-Learn" workshops. Since 1990, approximately 15 workshops have been presented each semester with topics ranging from cancer…

This document addresses the advantages and disadvantages of a required bibliographic instruction program at Millikin University, Decatur, Illinois. Issues addressed include: the public relations efforts; the planning and implementation of the program; the staff requirements; and the impact on library operations and services. Course requirements,…

Presents results of survey of 48 academic library directors on use and effectiveness of public relations (PR) programs (planned PR programs administered by one person, coordinated PR programs, favored channels of communication, importance of academic library PR). Recommendations based on survey results and review of literature are offered. (22…

In June 1988, the Director of the University of Missouri-Columbia libraries appointed a five-person task force to evaluate the libraries' service to undergraduates. The task force undertook an intensive year-long study of four areas: services, collections, facilities, and cooperation with other academic units. Twenty staff members were recruited…

Discusses emerging organizational structures of academic libraries and identifies core competencies for academic reference librarians, including a flexible attitude and approach toward technology, a high tolerance for rapid technological change, creativity, curiosity, communication skills, public relations savvy, and the ability to relate…

There are 10 papers in this collection from the Division of Education and Research: (1) "The Importance of Basic Training in Marketing for Librarians and Information Professionals" (French and English versions; Rejean Savard); (2) "Information Management Education: Some Interdisciplinary Approaches" (Marianne Broadbent); (3) "Educational…

Arguing that marketing is a management philosophy that has profoundly transformed the business world and could potentially modify the appearance and delivery of information services, this report describes in broad terms the ways in which the marketing approach may be included as a component in the education of information professionals. The major…

A program involving senior alumni in institutional advancement--exclusive of fund raising included senior participation in a gerontology advisory committee, teaching English as a second language to foreign students, career planning, campus tours, alumni recordkeeping, library and research assistance, faculty assistance, clerical aid, and…

Describes the Library Electronic Text Resource Service (LETRS) at Indiana University and examines public relations efforts to build support and interest among the faculty and graduate students. The most successful publicity efforts were based on an understanding of how humanists conduct research. (LRW)