Holistic student learning has been a hallmark of U.S. higher education since the early 20th Century when the American Council on Education (ACE) published the "Student Personnel Point of View" (SPPV) in 1937, reaffirming time and again that learning happens both inside and outside of the classroom. To consider students' holistic…

The object of this study is to assess the potential for the development of the Russian market for educational services as a component part of the present-day process of internationalization of science and higher education in the countries of Eurasia, above all China and Russia. The paper describes Russia's and China's unique unifying and…

The worldwide marketization of higher education has resulted in a growing pressure on universities' accountability, particularly in terms of more tangible learning outcomes directly related to paying higher tuition fees. Covering globally diverse perspectives, "Innovate Higher Education to Enhance Graduate Employability" uses a range of…

Internationalization becomes increasingly important in higher education in a globalized world. Exporting higher education services by recruiting overseas students is an integral facet of internationalization of higher education. It not only helps develop the place as an education hub but also facilitate internationalized environment of higher…

Ghana is highly vulnerable and threatened by several hazards and has sought ways of minimizing impacts of hazards events over time including demonstrating an interest in developing an emergency management training and an higher education degree program. Yet, as of 2013, the country has not developed a disaster management training program or a…

Successful campus public relations requires: (1) segmenting the mass audience into categories according to demographics, interest, lifestyles, and other factors; (2) analyzing how members of each segment respond to various messages and media; and (3) designing a campaign tailored to specific segments of the general audience. (MSE)

The applicability of marketing research to development of college programs in collaboration with other institutions or individuals is discussed. It is recommended that college administrators conduct ongoing environmental scanning to identify major opportunities for joint programs, forming research groups to screen basic ideas and explore program…

Explores the subject of software availability, particularly as it relates to higher education. Also discusses computer anxiety, the economics of software development, provision of needed computer skills, lack of economic incentives, and high software prices. The author makes several suggestions for improving the situation. (CT)

Focuses on study abroad programs as a means of increasing the intercultural understanding of U.S. business students. Offers guidelines for planning, organizing, and marketing such programs. (Author/JOW)

A guide to developing a college marketing plan defines key marketing terms, outlines the development of a plan (including institutional analysis, market research, strategy formation and execution, and program evaluation), and provides a list of important principles with which to operate a program. (MSE)

This article presents five basic guidelines for initiating a successful alumni merchandising program: (1) shop around for the best vendor; (2) decide what to sell; (3) manage merchandise properly; (4) watch out for risky business; and (5) get what you pay for. (MDM)

A survey of 4,300 physicians received 1,014 responses showing that family physicians preferred local continuing medical education programs and minicourses. Specialists and institutional practitioners did not mind travel or multiday programs. Less experienced physicians favored more personalized marketing approaches. (SK)

Focus groups conducted with 17 working adults found they were attracted to a degree completion program because of the adult learning environment, flexibility, applied content, and collaborative climate. The high level of participation, quality of responses, and dynamic group interaction confirmed the usefulness of focus groups for continuing…

Describes the author's department goals with three main principles: to build departmental community, to harness rather than dissipate energy, and to address multiple audiences simultaneously. Discusses how she communicates to the college as a whole what the department does well and finds ways in which caring for the department's interests might…

As enrollments expand, student affairs professionals must recruit and retain students, and manage enrollments. Garland and Grace (1993) note that as a set of strategies, enrollment management provides a systematic approach to attracting, retaining and graduating students, and, therefore, is a critical component in the stable operation of a higher…