As television and print news outlets increasingly form partnerships with each other to gain larger audiences, journalism educators are cross-training more students. At a growing number of journalism schools across the country students are not only learning a specific craft such as newspapering or TV broadcasting, but they're also getting…

Public broadcasting in the United States frequently draws criticism from conservatives who accuse it of pursuing an agenda promoting environmentalism, gay rights, affirmative action, reproductive choice, and other liberal causes, and of being hostile to conservative interests such as defense, the pro-life effort, and the promotion of Christian…

Asks how the "Art in America" radio programs illustrate the way educational mass media emerged from its forerunners of adult education, museums, libraries, and distance education. Discusses the precursors to the program, its production, the programs as education and as entertainment, and how listeners learned from radio. (DSK)

The Media Management & Economics Division of the proceedings contains the following 11 papers: "Supervisor Leadership Behavior's Effect on Television Newsworker Professionalism" (Natalie Corey); "Applying the Structure-Conduct-Performance Framework in the Media Industry Analysis" (W. Wayne Fu); "The Bigger, the Better?…

Media education is expanding, both as a subject in its own right, and as a cross-curricular theme. Based on detailed classroom research, this book identifies the rewards and achievements, as well as the difficulties and contradictions, of teaching about the media in Great Britain. Four major themes emerge: the process of teaching and learning; the…

In the United States, people have become resistant to advertising because they live surrounded by messages. However, in China, the average viewer is relatively naive about the use of commercial messages. An attempt was made to teach Chinese college students semiotic analysis of television commercials. Observations of Chinese television were made…