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Download full textPotter, Robert F. – 1996
A study examined whether ethical sensitivity can be measured in response to radio programming. The study was interested in the extent to which a person feels a program is unethical in either its substance or its presentation. Subjects, 17 undergraduates in telecommunications at a large midwestern university, received course credit for their…
Descriptors: Audience Response, Ethics, Higher Education, Media Research
Peer reviewedBrentar, James E.; And Others – Communication Monographs, 1994
Finds an inverted-U shaped relationship between frequency of exposure to rock and popular songs and affect toward the songs among undergraduate students. Finds no support for the hypothesis that subjective novelty and complexity interact with exposure in determining affective evaluations. (SR)
Descriptors: Audience Response, Communication Research, Higher Education, Media Research
Shields, Steven O.; And Others – 1995
To investigate what is meant by the term "radio studies," a study analyzed 156 randomly selected scholarly communication journal articles pertinent to the radio broadcasting industry. Articles were chosen through the use of Matlon and Ortiz's (1992) "Index to Journals in Communication Studies through 1990." A master…
Descriptors: Broadcast Industry, Broadcast Journalism, Higher Education, Media Research
Stavitsky, Alan G. – 1993
Two pioneering public radio stations--WOSU-AM, licensed to the Ohio State University in Columbus, and WHA-AM, licensed to the University of Wisconsin in Madison--conducted audience research as early as the 1920s. The challenge for early education broadcasters became to adapt the existing audience research paradigm to their purposes, or to develop…
Descriptors: Audience Analysis, Audience Response, Educational Radio, Higher Education
Gutenko, Gregory – 1998
In April 1997 in the United Kingdom (UK), "Teletubbies," a television program designed for young children, debuted. Unexpectedly, it developed a cult following among college students. In April 1998 "Teletubbies" debuted in the United States (US) on PBS. A study compared alternative readings and deconstructions of…
Descriptors: Audience Response, Childrens Television, College Students, Comparative Analysis
PDF pending restorationAssociation for Education in Journalism and Mass Communication. – 1995
The mass communication and society section of the Proceedings contains the following 20 papers: "Media, Bureaucracy and the Success of Social Protest: Media Coverage of Environmental Movement Groups" (Julia B. Corbett); "How People Use Newspaper-Sponsored Community Bulletin Boards: A Field Test of 'The Evansville Courier's' Courier…
Descriptors: Advertising, Broadcast Journalism, Higher Education, Mass Media Effects
Sauls, Samuel J. – 1998
College radio is quite often viewed as the true alternative to commercial radio. However, what is alternative radio and how does college radio factor into the ideal? To further understand this concept, this paper focuses on the role of alternative programming in college radio. Areas discussed include alternative radio as a non-mainstream form of…
Descriptors: Audience Awareness, Audience Response, Broadcast Industry, Censorship
Leidman, Mary Beth – 1994
In 1992, a communications researcher had the opportunity to spend seven months as a visiting professor at the University of Haifa in Israel. From the standpoint of an observer of media coverage, the timing and location of her stay was fortuitous. Israelis were conducting an election off schedule, and at the same time the United States was…
Descriptors: Audience Awareness, Broadcast Journalism, Cross Cultural Studies, Foreign Countries
Duke, Benjamin C., Ed. – Office of Education, US Department of Health, Education, and Welfare, 1963
The primary purpose of this project was to compile, translate, and publish educational media research material from the major Asian countries and to make that information available in the United States. Educational media research and experimentation is interpreted to include experimental programming, testing, evaluation, and use of all the newer…
Descriptors: Foreign Countries, Educational History, Surveys, International Education
