A two-experiment study investigated the possible contribution of prose-relevant pictures to the recall and retention of information presented in written prose materials with older learners as subjects. In the first experiment subjects were 52 graduate students from a southeastern university. Recall of information presented in written prose…

A study tested two alternative theories about the role of color in visual learning: first, that color provides an additional dimension of realism which results in the learner attaining a more complete image of the object or event and second, that color functions only as a coding device which facilitates the storage and retrieval of the image. Two…

An argument for increased attention to visual literacy, both as a research topic and in the classroom. (RL)

In order to compare the instructional effectiveness of realistic and non-realistic color cueing on visualized instruction, an instructional unit on the human heart, using slides and an audiotape, was presented to 244 college students. Four treatment groups received the same oral presentation, with the addition of different types of visual…

The effect of background music with lecture tapes, filmstrips, and films in teaching freshman psychology concepts was investigated. Comparisons were made of media effect on visual or non-visual (haptic) and male or female learners, using experiments of 60 students each, with 20 subjects used for all treatment conditions. Three classes viewed…

The effect of verbal and visual (color or black/white) coding strategies in self-paced instruction and test materials in facilitating student retention on different cognitive tasks was studied. The 176 college student subjects received instruction and testing using varied combinations of color or black/white materials. Instructional materials were…

A study tested two alternative theories about the relation of color and visual learning: that realistic color serves to facilitate retention of instructional material and that all color functions only as a coding device which facilitates storage and retrieval of information. It also tried to discern an interaction between learner IQ and color…

A study examined the effect that the quality and clarity of the photographic image used in advertising have on the recall of photographic content. It was hypothesized that there will be no significant difference between response rates of high and low signal noise ratio (S/N) photographs, and also that there will be no significant difference…