The introduction of artificial intelligence technologies like ChatGPT has brought a revolution in various sectors, including higher education. The study aims to examine the drivers that influence ChatGPT adoption among students in higher studies in Bangladesh. This study combined UTAUT model components with constructs such as perceived knowledge…

In this study, we examine the role of AI-driven marketing in international student recruitment, focusing on how perceived usefulness, trust, and personalization influence decision-making. Grounded in the Technology Acceptance Model (TAM), the Trust-Based Decision-Making Model, and the Personalization--Privacy Paradox, we studied how AI-powered…

Blended Learning (BL) has been implemented by lecturers in higher educations for promoting effective pedagogical practices. However, intention to use and actual usage of BL by lecturers in higher education seems to be a major setback for successful BL implementation. Therefore, this study developed a model to examine the factors that influences…

Purpose: This study aims to develop and test a conceptual model of business students' intention to establish a start-up business that involves attitude, perceived behavioral control (PBC), entrepreneurial competence, financial access, lecture service quality, curriculum program, extracurricular activity and institutional support simultaneously.…

The global pandemic caused by the SARS-CoV-2 virus brought about a true revolution in the predominant teaching-learning processes (i.e., face-to-face environment) that had been implemented up to that point. In this regard, virtual teaching-learning environments (VTLEs) have gained unprecedented significance. The main objectives of our research…

This study aims to develop a comprehensive HEI choice intention (CI) model to understand how social influence (SI), brand equity (BE), and HEI factors influence attitude toward HEI (HEIA) as well as how the HEI attitude is a mediator of the relationship of these variables with the HEI CI. Data collected from 1633 high school seniors via online…

The key objective of this study was to reveal the key factors that impact university students' continued usage intentions with respect to Learning Management Systems (LMSs). Given the context-dependent nature of e-learning, the Unified Theory of Acceptance and Use of Technology (UTAUT) model was applied and extended with constructs principally…

This research delves into the multifaceted landscape of various factors that influence the adoption of Generation-Artificial Intelligence (Gen-AI) in Higher Education. By employing a comprehensive framework that includes perceived risk, perceived ease of use, usefulness, Technological Pedagogical Content Knowledge (TPACK), and trust, the study…

Aim/Purpose: This study seeks to investigate the factors that influence online students' continued usage intention toward e-learning systems by presenting an extended model that is based on the Delone and McLean (2003) IS success model (D&M ISS model). Background: The use of e-learning systems in this era has become a vital element of…

This study explores to identify the factors and barriers influencing the diffusion of knowledge in higher learning institutes in India. Several adoption theories and models have been explored. Relevant literature has been studied in the Indian context. This has helped to conceptualize the essence of diffusion of knowledge in educational…

The purpose of the study is to analyse and identify the stages of adoption of the blended learning (BL or b-learning) methodology in higher education contexts, and to assess the relationship of these stages with a set of variables related to personal and professional characteristics, attributes perceived on BL and contextual variables. About 980…

Little empirical evidence is available on what drives young people to engage in higher education. Such knowledge is crucial in order to motivate students to make the most of their potential. This study surveyed a total of 294 Swedish high school students. The result shows that intentions play a mediating role between students' attitudes and the…

Purpose: The purpose of this paper is to investigate entrepreneurship in Malaga University based on the Theory of Planned Behaviour model. There are two objectives: to analyse the influence of the main elements of orientation to entrepreneurship and to evaluate the efficiency of education programmes in the university system.…

A growing number of postdoctoral academics cite stressful working conditions for considering abandoning their studies and leaving the academic profession entirely before they obtain a tenured position. This paper identifies the mechanisms by which work stress influences postdocs' intentions to leave academia. Based on Schaubroeck et al.'s (1989)…

Social network sites in general, and Facebook in particular, allow users with common interests to meet, share ideas, and collaborate, creating new forms of informal learning. In order to understand and eventually take advantage of the many benefits that Facebook can bring to the academic world, we need to study its adoption process. The objective…