The rapid rise of artificial intelligence (AI) presents both challenges and opportunities for marketing educators. This paper outlines a transformative process undertaken by our department to integrate AI across the marketing curriculum. We detail a strategic shift from initial resistance to acceptance, resulting in the successful integration of…

The future of higher education is likely to be driven by to the willingness to adapt and grow with the use of technologies in teaching, learning, and research. Google Apps for Education (GAFE) is a powerful cloud-computing solution that works for students regardless of their location, time, or the type of device being used. GAFE is used by…

Because students enroll in higher education to become competitive in the job market, university courses emphasize transferrable skills such as strong communication and critical thinking. How do these skills transfer in the knowledge work environment that characterizes most careers? In this paper the author reviews the literature of the current and…

The New Media Consortium's "Horizon Report" for higher education cites games and gamification with a time-to-adoption of two to three years. The use of digital games is almost ubiquitous in social media and is swiftly gaining popularity in other industries as well. Many in higher education have embraced gamification due to its…

Non-traditional student enrollment, especially at community colleges, has markedly risen in the last ten years due to national unemployment rates, the current economic climate, and employer demand for computer-literate employees. While university instructors struggle to constantly adapt their course materials to incorporate updates in software…

There has been an exponential growth of e-learning in the UK Higher Education. However, there is a growing opinion that e-learning practitioners are not critical enough and that they should adopt a more techno-negative or techno-scepticism approach when implementing new e-learning tools. In this paper we use a techno-scepticism framework to assess…

In this paper we introduce and investigate the capacity for a novel, technologically advanced system (goACT) to enhance face-to-face psychotherapy. Specifically, we explore the capacity for goACT to enhance therapeutic alliance (TA) and engagement, and reduce distress. Using a mixed-methods, multiple-baseline design we present the first study to…

The Internet and the World Wide Web have influenced the new approaches taken in teaching and learning at institutions of higher learning. The nature of the courses offered, the geographical spread of the teaching sites as well as the diverse and distributed student population are the catalysts for the changes. These non-traditional, or distant…

EDUCOM, a consortium of more than 500 colleges and universities involved in computing, favors the establishment of a review process that would help professors identify useful computer programs and promote the recognition of software development as a scholarly activity worthy of credit toward tenure and promotion. (MLW)

Computer-aided instruction incorporating interactive multimedia and network technologies can boost teaching effectiveness and student learning. This article describes the development and implementation of network server-based interactive multimedia courseware for a fundamental course in nuclear engineering. A student survey determined that 80% of…

This article discusses University of Central Florida's proactive approach to enterprise resource planning (ERP) and highlights UCF's success with ERP. The article points out that much of this success comes from the strength and management experience of those in leadership positions at UCF, and from the expertise and strong credentials of the team…

Suggests that technical communicators look on continual change as continual opportunity for making communication more interesting, efficient, and effective. Discusses online documentation, interactive multimedia, the information highway, the challenge for communicators, and strategies for the future. (RS)

Monitors several measures of progress toward a breakthrough improvement in computer manuals. Reports observations from a benchmark study of the state of the art in computer manuals, both paper and online. Suggests additional areas for improvement. (RS)

Describes how, when Intel Corporation undertook development of a line of desktop conferencing products, the company's writers assumed active roles in the process, conducting usability testing, identifying usability issues for the engineering teams, testing products, and using their findings in the design of both online and hard copy help systems,…

Explores the design option of channel choice or medium selection (delivering information in print or electronic form) and reports the results of two studies that examine customers' preferences and use of printed manuals and online help, common documents used in the computer software industry. Finds that users prefer different types of…