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Download full textCollins, Sue; Hearn, Ralene – 1993
This paper presents three units of study and discusses ways that teachers can incorporate Kenneth Burke's ideas on symbolic action into the basic communication course. The three units discussed in the paper address: meaning in language and symbolic reality; persuasion; and rhetorical criticism. Each unit includes a brief introduction to the topic,…
Descriptors: Higher Education, Introductory Courses, Language Usage, Persuasive Discourse
Smith, Mark – 1997
The proliferation and subsequent devaluation of electronic symbols necessitate a rethinking of classroom discourse. In recent years, "visual literacy" has become an issue among those who feel that the increasingly symbolic orientation of communications compels the writing instructor to address the dynamics of both visual and written…
Descriptors: Advertising, Classroom Communication, Computer Mediated Communication, Critical Thinking
