This article shows how universities represent themselves through the use of language on their institutional websites. Specifically, it compares and contrasts how a long established university, the University of Melbourne and a young university, Macquarie University construct their institutional identities and build up a relationship with potential…

Notes undergraduate students read both a one-sided text on educational reform and a two-sided nonrefutational text on the V-chip; and that they completed topic-specific beliefs, knowledge, and interest measures and reacted to specific text characteristics. Finds that although both forms of texts affected readers, the effects varied by the type of…

Suggests that understanding the "tools of rhetorical analysis" in relation to persuasion can help business communication teachers better incorporate the concept of consensus building into their courses. Discusses incorporating rhetorical techniques (using metaphors, calling on readers' schemata, and using narratives) into a business…

Argues that, by identifying physicist Erwin Schrodinger's book "What is Life?" as inspirational community-forming discourse, it is possible to recognize the rhetorical artistry of his negotiation between two audiences. Notes that the book builds common ground, applies productive ambiguity at a key point of collision, and skillfully…

Discusses a variety of software programs which will assist middle school through college teachers in teaching text structure to their students. Notes that these programs represent a departure from traditional programing style--they allow the person who uses information technology to combine the roles of producer and consumer. (RS)

Discusses how readers process text and the implications this processing has for technical writers. Presents guidelines for designing documents so that readers can better understand and apply what they have learned from text. (JAD)

Examines text structure of argumentative writing in English by Korean speakers as compared with native speakers'(NS) writing in Korean and NS writing in English. Interactive text analysis showed English essays had a clear structural pattern that the Korean essays lacked. Sample essays and questionnaires are included in Appendix. (Author/LMO)

A study examined differences in argumentative strategies in Japanese and American English by analyzing English essays on capital punishment written by 22 American high school seniors and 30 Japanese college sophomores. Differences were found in the organizational patterns, content and use of rational appeals, preference for type of diction, and…

Papers presented at the 1990 Symposium of the Nordic Research Group for Theoretical and Applied Text Linguistics include the following: "Success Concepts" (Enkvist); "Reconciling the Psychological with the Linguistic in Accounts of Text Comprehension" (Garrod); "Particles as Fundaments of Discourse Structuring"…