The spreadsheet can be a powerful tool in marketing. Using a spreadsheet and admissions data, models can be built for: periodic reports of admission status, projections of the size and quality of the incoming class, and long-term recruitment strategy. (MLW)

International student admissions in universities can be facilitated by multivariate statistical procedures. On the basis of existing data on student characteristics, predictions can be made regarding performance of applicants. These predictions consider personal variables, knowledge of English, and various indicators of academic performance.…

A design for improving the quality of information available for continuous operational study of student retention at the University of Hartford in Connecticut was examined involving a microcomputer based decision support system for student retention research. The system, an interactive modeling approach to conduct longitudinal and comparative…

This volume is introduced by Sid Simon's discussion of the "Wad-Ja-Get?" syndrome--society's obsession with grades--and where it has led. Simon also explains each author's strong identification with the grading issue, and presents seven major questions that the authors, in the book, attempt to answer. His overview provides a perspective for…