This article explores potential uses, misuses, beneficiaries, and tensions of learning analytics in higher education. While those promoting and using learning analytics generally agree that ethical practice is imperative, and student privacy and rights are important, navigating the complex maze of ethical dilemmas can be challenging, particularly…

Even though big data offers new opportunities to organizations, big data adoption (BDA) is still in the early stages of introduction, and its determinants remain unclear in many sectors. Therefore, this research intended to identify the determinants of BDA in the education sector. A theoretical model was developed based on the integration of the…

The rapid recent use of learning analytics (LA) in higher education, specifically during the COVID-19 pandemic, allows the monitoring of users' behavior while learning. Using LA may promote students' learning outcomes but also intrude into their privacy. This study aimed to explore students' behaviour and perceptions towards privacy and data…

In this study, we examine the role of AI-driven marketing in international student recruitment, focusing on how perceived usefulness, trust, and personalization influence decision-making. Grounded in the Technology Acceptance Model (TAM), the Trust-Based Decision-Making Model, and the Personalization--Privacy Paradox, we studied how AI-powered…

Whilst learning analytics is still nascent in most African higher education institutions, many African higher education institutions use learning platforms and analytic services from providers "outside" of the African continent. A critical consideration of the protection of data privacy on the African continent and its implications for…

Higher education institutions are increasingly relying on learning analytics to collect voluminous amounts of data ostensibly to inform student learning interventions. The use of learning analytics, however, can result in a tension between the Council for the Advancement of Standards in Higher Education (CAS) principles of autonomy and…

Purpose: The purpose of this paper is to explore and establish the contours of trust in learning analytics and to establish steps that institutions might take to address the "trust deficit" in learning analytics. Design/methodology/approach: "Trust" has always been part and parcel of learning analytics research and practice,…

Learning analytics (LA) is a fast-growing field but adoption by teachers remain limited. This paper presents the results of a review of 18 LA frameworks and discusses how they have tried to address prominent challenges in LA adoption. The results show that researchers have made significant advances in developing appropriate frameworks to…

Increasingly, data collection and analysis are core functions of higher education institutions. However, an EDUCAUSE QuickPoll revealed that just one in four (25%) of respondents believed the structure of data functions at their institution was ideal for their analytics needs, and only 16% of respondents indicated that their institutional data…

Analysis of user-generated data (for example process data from logfiles, learning analytics, and data mining) in computer-based environments has gained much attention in the last decade and is considered a promising evolving field in learning sciences. In the area of educational assessment, the benefits of such data and how to exploit them are…

The growth of artificial intelligence (AI) technologies has affected higher education in a dramatic way, shifting the norms of teaching and learning. With these shifts come major ethical questions relating to surveillance, exacerbated social inequality, and threats to job security. This article overviews some of the discourses that are developing…

Learning analytics (LA) has gained increasing attention for its potential to improve different educational aspects (e.g., students' performance and teaching practice). The existing literature identified some factors that are associated with the adoption of LA in higher education, such as stakeholder engagement and transparency in data use. The…

Big data is an important part of innovation that has recently attracted a lot of interest from academics and practitioners alike. Given the importance of the education industry, there is a growing trend to investigate the role of big data in this field. Much research has been undertaken to date in order to better understand the use of big data in…

This article presents the findings of a systematic qualitative analysis of research in the ethics of digital trace data use in learning and education. From the resulting analysis of 77 peer-reviewed studies, we (1) map the characteristics of research by study type, academic community, institutional setting, and national context; (2) identify the…

This study presents several Latin American research initiatives in the field of learning analytics (LA). The study's purpose is to enhance awareness and understanding of LA among researchers, practitioners and decision makers, and to highlight the importance of supporting research on LA. We analyzed case studies of LA research conducted at four…