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Dholakia, Ruby Roy; Acciardo, Linda A. – Journal of Marketing for Higher Education, 2014
Shrinking financial support from governments and forecast declines in the college-going population have combined to exert tremendous pressure on institutions of higher learning. Branding as a strategy has become more popular as a way of differentiating an institution from its competition, but the complexity of higher education makes branding an…
Descriptors: State Universities, Institutional Advancement, Public Relations, Higher Education
Haley, Eric; Jackson, DeForrest – 1994
The advertising program at the University of Tennessee, Knoxville (UTK) has at least 12 measures of program assessment, which serve as a basis for discussion rather than as a prescription for an effective assessment program. The program assessment methods are accrediting, internal program review, teaching evaluations, a university survey of…
Descriptors: Accountability, Advertising, Evaluation Methods, Higher Education
Bender, Louis W. – Phi Delta Kappan, 1975
College and university officials would be wise to observe attentively the outcome of public hearing and subsequent actions by the Federal Trade Commission concerning advertising, disclosure, cooling off, and refund requirements related to proprietary vocational and homestudy schools. Nonprofit schools may become subject to the same scrutiny.…
Descriptors: Advertising, Catalogs, Disclosure, Federal Legislation
Doerner, Russell C. – 1983
Working from a report that pinpointed changes in mass communications by the end of the coming decade and from input provided by accredited advertising programs at other institutions, the advertising department at the University of Missouri proposed several curriculum changes. The following requirements were recommended for majors: substituting…
Descriptors: Advertising, Curriculum Development, Curriculum Evaluation, Higher Education

Caywood, Clarke; Ewing, Raymond – Public Relations Review, 1991
Describes how separate graduate degree programs have been fused into an integrated marketing communications program at Northwestern University. Discusses the five-quarter program that includes a core of new marketing communications planning and management classes, professional specialization classes in corporate public relations, advertising, and…
Descriptors: Advertising, Business Education, Higher Education, Marketing
Ellis, B. G. – 1992
Perhaps the most important course in an advertising curriculum is the student-run agency. This paper describes a program instituted and carried out at Oregon State University from 1985 to 1989 which provided students with experiential training resulting in valuable real-client contact and strong portfolios, making students "hot…
Descriptors: Advertising, Case Studies, Experiential Learning, Higher Education
Ross, Billy I., Ed. – 1990
The information in this booklet has been compiled to help students select a college or university where a program in advertising education is offered. Information for each of the 110 programs listed in the booklet includes: (1) title of program; (2) specific degrees obtainable; (3) accreditation; (4) number of advertising students and graduates;…
Descriptors: Admission Criteria, Advertising, College Choice, College Curriculum
Carroll, Robert A. – 2000
In 1993, the Task Force on Integrated Communications reported that public relations and advertising students would better be prepared to enter a changing communications industry through an "integrated" curriculum. This paper is a case study of how one university has attempted to meet that challenge. The work has resulted in the development of an…
Descriptors: Advertising, Case Studies, Course Descriptions, Curriculum Development
Hirschorn, Michael W. – Chronicle of Higher Education, 1987
The increased enrollment in journalism is from students interested in advertising, public relations, and the new programs being offered under the rubric of "communications." More jobs appear to be available in those fields and students perceive salaries in those fields to be greater than those in print journalism. (MLW)
Descriptors: Advertising, Communications, Enrollment, Females

Gusse, David R.; Lancaster, Kent M. – Journalism Educator, 1983
Describes an attempt to supplement an advertising curriculum with two marketing and media software suppliers. (HOD)
Descriptors: Advertising, Computer Assisted Instruction, Computer Programs, Higher Education
Ardoin, Birthney – 1983
A survey was taken to find answers to questions being asked by the Accrediting Council on Education in Journalism and Mass Communication (ACEJMC) about the teaching of ethics. A questionnaire was mailed to the 90 advertising programs listed in the 1983 edition of "Where Shall I Go to College to Study Advertising?" to determine where ethics was…
Descriptors: Advertising, College Programs, Course Content, Ethical Instruction
Jackson, Marilyn – Currents, 1986
After years of having one of Boston's strongest adult education programs, Northeastern University's University College suffered an enrollment drop in the fall of 1983. Some of the steps taken to improve enrollment included: marketing research, fine-tuning the program, and promotion experiments. Some marketing tips are provided. (MLW)
Descriptors: Adult Education, Adult Students, Advertising, Case Studies
Ames, Ina Ruth – 1991
The annual "10 Cents to Save a Life" program is a special event that has been held at Mount Ida College in Newton Centre, Massachusetts for two years. The purposes of the event include: (1) teaching the public relations class and communication majors applied public relations theory through both a fundraising campaign and an education…
Descriptors: Advertising, Class Activities, Experiential Learning, Fund Raising
Monaghan, Peter – Chronicle of Higher Education, 1986
A major lobbying and advertising effort on behalf of women's athletics of the University of Minnesota, one of the few major sports-playing institutions where the women's athletic department operates independently from the men's program, is described. (MLW)
Descriptors: Advertising, Females, Financial Support, Government School Relationship
Ericksen, Stanford C., Ed.; Cook, John A., Ed. – 1979
A compendium of reports of experimental instructional projects and educational programs generated by teachers at 10 midwestern universities is presented. Most of the items report changes in a particular discipline area, but these arrangements can frequently be adapted for use in other departments and interdisciplinary programs. Subject matter…
Descriptors: Advertising, Art, Biology, Chemistry
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