Rebranding is a widely utilized practice to change the image of a brand in the minds of the consumer through major or minor changes in both its positioning and aesthetics. Yet, evidence suggests it is not meaningfully covered in many marketing classes. This project provides an innovative, engaging, experiential learning opportunity that can be…

College students who change majors often drift without recognition or advising. University College at Ohio State University has established an innovative program to help these students identify, explore, and decide on alternative educational and career directions. Components include individual and group advising, a course in academic alternatives,…

This paper describes the most recent phase in a mature e-learning project, in the area of reusable learning objects, that has attempted to bring about technological and cultural change. Following an overview of the project and organisational context, an institutional change model is described that helps managers and stakeholders to identify…

This article describes and evaluates a friendly visiting program set up by a college in connection with a hospital for older adults. Attitudinal changes of college students toward the aged are discussed. (Author/HLM)

Describes a method for reorienting the deeply ingrained attitudes of teaching assistants toward writing by introducing them to a variety of writing problems that will give them insights into the difficulties both teachers and students encounter in the classroom. (HTH)

Using funding from Project SPEED, this program was able to substantiate both a significant change in the cognitive levels of knowledge about drugs and its effect in society, as well as significant changes in attitudes of students to that of a more accepting attitude toward drug users. (Author)

Describes efforts of the faculty writing workshop at New York University to help teachers redefine themselves as writing teachers based on being a writer rather than a teacher. Describes the activities and rationale for each workshop. (HTH)

Attitudinal change in institutional response can result in a student health care model that can be more educationally valid, cost efficient and solicitous of legal considerations. (Author)

This program provides information to students about human sexual biology, behavior and attitudes. The primary intent of the workshops described is to provide fuller information and opportunity for self awareness to encourage participants to be more responsible as sexual beings, and to restructure their attitudes. The program presents the…

Describes a field test of Future School, an educational game which attempts to effect behavior change by first changing attitudes during a simulated experience. Discussion of simulations and games to achieve attitude change is included. (JJD)

Examined the effect of orientation in altering concerns of new college students. Measured the change in level of student concern about academics, finances, physical layout, university structure, social integration and identity, housing, and social relationships. Results indicated that overall student concerns were reduced for the seven areas. (RC)

Describes a learn and shop program conducted by Indiana University-Purdue University at Indianapolis in various shopping malls around the city. Discusses how the atmosphere of composition courses held off campus influences students' attitudes toward writing and college-level work. (HTH)

Describes a career counseling program for adult females. Reports questionnaire results used to assess the effectiveness of that program. Male as well as female clients seemed to derive both attitudinal and occupational benefits from career counseling and expressed positive views of the career counseling process. (Author)

This paper presents a two-year primary prevention intervention aimed at reducing institutional racism and sexism at a large midwestern university. A case study format is used to describe the history, process, and outcomes of the consultation that resulted in proactive change in the institution. Definitions of primary prevention are given and the…

Evaluated the impact of adding a brief unit on aging to the first-year curriculum of a school of osteopathic medicine. Analyses revealed a mild but significant improvement in knowledge and attitudes with respect to the elderly. Subjective responses to the program were very positive. (Author)