This paper discusses the earliest collegiate academic programs that offered courses in marketing in the United States. These academic programs differed (1) in size based on the number of courses offered and (2) in name. The paper also discusses the founding of the American Marketing Association.

Higher education is deploying a range of innovative strategies in response to rising costs and financial challenges. This report presents findings from a NASPA [National Association of Student Personnel Administrators] study on cost-saving initiatives at three institutions. Each institution aimed to creatively address different areas affecting…

Scientists have long recognized the value of having statistical data to measure the scope and vitality of education, research, and workforce development in their fields. Such data support evidence-based policy discussions in professional and governmental forums. Since 1982, the National Science Board has been required by law to publish…

Describes the professional programs (workshops, seminars, annual meeting), publications, foundation-supported projects, and other services of the National Association of College and University Business Officers (NACUBO), which now has a membership of over 1500 institutions and a budget of over a million dollars. (JT)

Discusses the lengthy efforts of Perley Isaac Reed, director of the West Virginia University School of Journalism, to receive recognition and approval of the American Association of Schools and Departments of Journalism (AASDJ). Discusses the founding and early history of the American Society of Journalism School Administrators, and Reed's answer…

Describes the structure and activities of the national Association of College and University Business Officers (NACUBO) founded in 1967 and now including over 6,500 people representing over 1,600 institutions. The goal is to promote effective management on campus and to aid in dealing with shrinking dollars and expanding federal regulations. (JT)

Describes educational activities of the Astronomical Society of the Pacific including learning packets on various astronomy concepts, Morrison lectures, newspaper columns, teacher workshops, cosponsoring astronomy oriented lectures, and providing speakers for various groups. (DS)

Gives information about American Chemical Society's broad-based programs in education, including continuing education, career services, student affiliate programs, and educational directories. (MLH)

Since Syracuse University (New York) started a campaign to reward teaching, it has entered several related projects, including a national survey on how teaching and research are valued by campus groups, a six-university self-examination of reward systems, and a project asking learned societies to consider a broader view of scholarship. (MSE)

Discussed is the development, history, and organization of the Council for Advancement and Support of Education (CASE). The book draws heavily on records of CASE and its predecessor organizations as well as on the speeches and writings of college and university presidents, trustees, deans, and other leaders in higher education. CASE represents all…

After seven years of conducting the National Association of College and University Business Officers' benchmark program, designed to establish standards for institutional administration, the association reviews the lessons learned and the challenges ahead in higher education. Representatives of four participating universities offer their…

The Office of International Science provides programs to determine how science and technology can be used effectively by developing nations. Programs include: a global committee on the subject, publication of a newsletter, sponsorship of symposia and meetings, and invitations to foreign students to attend American Association for Advancement of…

The individual element of multicultural education needs to be recognized. The Association of American Colleges' national project, "Engaging Cultural Legacies: Shaping Core Curricula in the Humanities," helps colleges develop curriculum that challenge students to explore the humanities as reflected in their own social values, ideas, and…

Archives for the American Council on Education (ACE) since its inception in 1918 until 1977 are presented. The permanent, noncurrent records document the various goals, programs, and accomplishments of the Council. This descriptive inventory provides the ACE membership and staff and interested researchers a means to examine historical information…

The National Level Internship Program (NLIP) is a full-time field experience of one calendar year for eight selected doctoral candidates in special and general education administration. This article describes the NLIP experience from two perspectives. First, general education administration students describe their experiences working within the…