Business English in China has evolved into a cross-disciplinary program from ESP, with more than 1000 universities having set the program of business English in bachelor, master or doctor degree levels. In general, it has undergone a rapid development and enjoyed a more and more social recognition. This paper tries to uncover the underlying…

This article discusses the story behind American University's brand campaign. Colleagues and peers are asking how American University developed a brand strategy--"KNOW/WONK" campaign that launched in fall 2010--that's original, authentic, and representative of AU's distinctive personality. What they really want to know is how AU got it through the…

In the summer of 2012, the University of Arizona Libraries implemented an online training program to effectively train Access Services staff and student employees at a large academic research library. This article discusses the program, which was built using a course management system (D2L) and various e-Learning software applications (Articulate…

In 2002 President Martin Jischke initiated a new era in strategic planning at Purdue. Under his leadership, strategic planning became a centralized activity with unit plans aligned to the university plan. Strategic goals were designed to have maximum impact, which would be measurable through metrics. Strategic planning at Purdue would be an…

Purpose: This paper aims to outline the financial implications, while deploying information and communication technologies for implementing e-learning, and to elucidate them, while implementing an e-learning project in a conventional university environment. Design/methodology/approach: The paper is a descriptive account of the various cost factors…

In this article, we discuss the development of online courses in higher education in terms of the in- structional quality and economic costs. In our conceptual analysis, we point out problems in developing online courses with sufficient quality due to limited funds being made available for online course development. Moreover, economic costs exist…

This document presents a speech delivered by Chancellor Bill Goertz at the meeting of the State Board of Higher Education last November 19, 2009. In his speech, Chancellor Goertz reports that: (1) according to a Delta Cost Project report, North Dakota ranked among the top five states in regard to market-based productivity; (2) the Midwest Higher…

This report reflects the status of conceptualization, progress, and partial implementation of a system of program planning and budgeting (PPB) at the University of Georgia (UGA). Emphasis is placed on detailed information flow necessary for implementation of a PPB system, how the data files existing at UGA will support further development and…

Properly designed and properly evaluated, entrepreneurial activities can have many kinds of positive financial and non-financial results for an alumni program. A service or product line that alumni can not get from any other source can benefit the budget and both internal and external goodwill. (MSE)

In response to increasing pressures for improvement in the management of resources, many institutions of higher education have investigated the application of planning- programming- budgeting- systems (PPBS) some have adopted it to meet the demands imposed by jurisdictional agencies, and a few have introduced it frequently in modified form into…

The author reviews the historical use of effort measure in cost allocation studies, examines criticism of the effort technique, and reports on several recent attempts by academic health centers to achieve a more valid measure of faculty activities. (Editor)

This document explores the planning, programming, and budgeting system concept. Emphasis is placed on the establishment of a coding structure, the impact of timing, the impact of course decisions on resource utilization, the impact of course decisions on space utilization, and the 12 College Cost Quality Study. (MJM)

This paper presents a historical review of applications of effort-reporting in medical education, comments on key methodological issues and describes a revised methodology of a 2-step estimating process that is flexible enough to accommodate a multidisciplinary medical education. (Editor/PG)

The usefulness and cost effectiveness of using educational television in adult education programs are illustrated by the success of a number of programs around the country using public and cable television for telecourses, and video teleconferencing. These courses are offered by colleges, professional associations, training centers, and…

This study assessed the consistency of student health care services at Arizona State University (ASU) at Tempe to see if they were congruent with societal trends for institutions. A comparison of the health care center as it was in 1960 and in 1985 was made, and a literature review investigated how ASU parallels the general trend for health care…