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Baker, Credence; Gentry, James – Administrative Issues Journal: Connecting Education, Practice, and Research, 2014
In an era of increasingly hyped Massive Open Online Courses (MOOCs) that seem to evoke feelings of both promise and peril for higher education, many institutions are struggling to find their niche among top-tier Ivy League schools offering courses to thousands of participants for free. While the effectiveness of MOOCs in terms of learning outcomes…
Descriptors: Online Courses, Models, Open Education, Open Universities
Jass, Lori K. – New Directions for Higher Education, 2012
Bethel University in St. Paul, Minnesota, comprises three primary units that each serve a distinct population: the College of Arts and Sciences (CAS) is a residential college for roughly 2,800 traditional-age undergraduates; the College of Adult and Professional Studies and Graduate School (CAPS/GS) serves roughly 2,200 adult learners at both the…
Descriptors: Higher Education, Adult Students, Adult Programs, Systems Approach
Kalsbeek, David H.; Hossler, Donald – College and University, 2009
Enrollment management, the authors suggested in earlier essays, is a deliberate process of achieving an institution's preferred enrollment profile, starting by identifying the strategic purposes and mission of the institution, and then orchestrating the marketing, recruitment, admissions, pricing and aid, retention programs, academic support…
Descriptors: Enrollment Management, Higher Education, Student Recruitment, Competition
Stewart, Gregory – Journal of College Admission, 2004
As enrollments expand, student affairs professionals must recruit and retain students, and manage enrollments. Garland and Grace (1993) note that as a set of strategies, enrollment management provides a systematic approach to attracting, retaining and graduating students, and, therefore, is a critical component in the stable operation of a higher…
Descriptors: School Holding Power, Recruitment, Program Development, Marketing
Dennis, Marguerite J. – 1998
This book offers a guide to designing and implementing an enrollment and retention management program for colleges and universities. Emphasis is on a system which integrates the activities of the offices of enrollment management, retention management, admission, financial aid, registration, research, and public relations, including publications…
Descriptors: Academic Persistence, College Administration, Enrollment, Enrollment Management
Sandmeyer, Louise E.; Dooris, Michael J.; Barlock, Robert W. – New Directions for Institutional Research, 2004
Integrated planning promotes collaborative thinking and furnishes mechanisms for linking strategic plans with operational plans. (Contains 1 figure.)
Descriptors: Strategic Planning, Program Implementation, Program Development, Program Effectiveness

DeCristoforo, Joe – College and University, 1996
Colleges and universities are using innovative methods to improve services that affect the institution's enrollment-management function, primarily in registration and information management. Registrars' offices can also promote academic excellence by incorporating honors into transcripts, participate in student recruitment by providing timely…
Descriptors: Alumni, College Administration, College Planning, Enrollment Management
Munoz, Christopher; Rizvi, Teri – On Target, 1998
Describes the origins and development of the University of Dayton (Ohio) interactive World Wide Web site for undergraduate admission, credited by the enrollment management staff for the success of online recruiting at the institution. The Web site includes international admissions information and an electronic mailing list for interested users.…
Descriptors: College Admission, Computer Uses in Education, Electronic Mail, Enrollment Management
Campbell, John P.; DeBlois, Peter B.; Oblinger, Diana G. – EDUCAUSE Review, 2007
In responding to internal and external pressures for accountability in higher education, especially in the areas of improved learning outcomes and student success, IT leaders may soon become critical partners with academic and student affairs. IT can help answer this call for accountability through "academic analytics," which is emerging…
Descriptors: Accountability, Higher Education, Information Technology, Outcomes of Education
Coyne, Thomas J.; Nordone, Ronald; Donovan, Joseph W.; Thygeson, William – 1997
This paper describes the initial analyses needed to help institutions of higher education plan majors in nursing and allied health as institutions look for new markets based on demographic and employment factors. Twelve variables were identified and weighted to describe an ideal recruitment market. Using a three-phase process, potential U.S.…
Descriptors: Allied Health Occupations Education, Demography, Educational Supply, Enrollment Management
Burnett, I. Emett, Jr. – 1995
In ongoing development of the Second Chance Teachers Program at an historically African-American university, Xavier University of Louisiana, several strategic adjustments to the realities of recruitment were found necessary to achieve enrollment targets. The program was originally conceived as a project to draw surplus military personnel into…
Descriptors: Black Colleges, Career Change, Elementary Secondary Education, Enrollment Management
Ehrmann, Stephen C. – 1994
This final report describes results of a planning grant for the "Flashlight" project, an effort to develop, test, and disseminate evaluation procedures that a postsecondary institution or department could use to periodically assess its evolving educational strategies, in particular strategies supported by use of computing, video, and…
Descriptors: College Outcomes Assessment, Computer Uses in Education, Cooperative Programs, Delphi Technique
Washington Higher Education Coordinating Board, 2006
Transfer is a primary strategy for providing access to baccalaureate-level education in Washington State. For thousands of students, transfer is an effective and efficient way to complete their studies. About 41 percent of the 16,800 students awarded degrees at Washington public baccalaureate institutions in the 2000-2001 academic year had…
Descriptors: Associate Degrees, Majors (Students), Higher Education, Transfer Policy