For colleges and schools concerned with the image they project to the public, guidelines for creating and presenting a graphic identity, particularly for fund raising, are offered. Design principles include creating a unified communications program, accurately reflecting the institution's mission and spirit, inspiring confidence in workers and…

Prepared by representatives of government, business, industry, and education, the papers in this compilation deal with a variety of aspects of technical communication. The approximately 150 papers are arranged according to the following categories: advanced technology applications, graphics and production, management and professional development,…

Prepared by representatives of industry, government, and the educational community, the papers in this collection were drawn from a conference that addressed a variety of issues of interest to the field of technical communication. Specific topics discussed in the papers are as follows: (1) the role of the Society for Technical Communication in…