The Council for Advancement and Support of Education (CASE) launched the volunteer-led Asia-Pacific Alumni Relations Survey in 2014 to provide a resource for alumni relations professionals to benchmark performance internally and against fellow institutions of higher education. That was the first survey CASE has done on alumni relations programmes…

In "Building a Larger Tent for Public Health: Implications of the SOPHE-AAHE Partnership," Robert Goodman (2013) poses thoughtful questions for the role that the Society for Public Health Education (SOPHE) may play with the integration of former American Association for Health Education (AAHE) members into SOPHE. He further describes a process by…

An effective campaign to recruit members to student organizations must use contemporary marketing strategies. Market positioning involves understanding the prospect's thinking, simplifying the message being conveyed, being first in the prospect's mind, and finding a market niche. The organization should be treated as a product, the potential…

The experiences of several colleges and universities in expanding, streamlining, and enhancing alumni association regional programs are presented. Issues discussed include event attendance, offering services efficiently, conducting focus groups, designing events and selecting speakers, and communicating with leaders and members. (MSE)

The use of focus groups to assess existing college student leadership efforts and as a step in developing better programs is examined. Procedures include assembling a planning team, identifying information needs, determining the composition of focus groups, soliciting and training volunteers, and using focus group results to design a program. (MSE)

Proposals to make major changes in the membership structure of the National Collegiate Athletic Association have been divisive. Advocates for women's sports, particularly frustrated by scholarship and coaching staff cuts, want to make federal antidiscrimination compliance a top issue. Delegates used a new electronic voting system. (MSE)

An alumni association dues program has these benefits: operating funds, program expansion, identification of committed alumni, and association independence from the institution. Its problems can be: possible competition with the annual fund, possible competition with constituent associations dues programs, and negative reaction to direct mailings.…

Ingredients for a successful alumni association membership campaign are outlined, including clear objectives for the campaign; support of staff, board, and administration; careful timing; focus on college events; strategically targeted mailing audience; appropriate type of mailing; unique message; attention-getting format; follow-up; and use of…

Highlights of 1989-90 for the Council for Advancement and Support of Education are reviewed, including record-breaking conferences, growth of programs for independent elementary and secondary schools, a newsletter for two-year colleges, more and better publications, information services, institutional and public-affairs services, larger…

Advice is offered for developing and strengthening college alumni special interest groups. These include setting clear guidelines; striving for membership quantity and enthusiasm; focusing on a mission; developing strong and creative leaders; sharing responsibility among staff; setting reasonable objectives; and finding financial support. (MSE)

A survey of 133 college alumni association directors investigated trends in chapter organization and services. Results revealed new emphases on community service and continuing education to appeal to a younger, more diverse, more career-oriented membership. Although chapter social activities continue, they are less emphasized. (MSE)

The proceedings include an executive committee report, officers' reports, and reports on a student recruitment program, income and expenditures, association policy and positions, constitution and bylaws, component groups, and membership and attendance. Abstracts of a special meeting on geriatrics and a directory of officers are also included. (MSE)

Guidelines for establishing an effective fund-raising board include knowing the group's and the institution's mission, getting expert help, recruiting helpful individuals, making expectations clear, giving trustees honest information, promoting trustee self-examination, getting a key leader to direct recruitment, welcoming new leadership, having…

National Collegiate Athletic Association rules changes address recruiting practices, services provided to athletes, expenditures, coaching limitations, coach certification, playing season and practice limitations, scheduling, association membership, amateurism, academic standards, financial aid, and championship competition. (MSE)