Eight steps to set up a public relations program that is effective and therefore productive are identified: establish a plan, set priorities, propose budgets to coordinate with plans, keep track of progress, control and protect plans, communicate with staff, be accountable, and maintain a positive office environment. (MLW)

Sound organizational processes in administrative and academic units in schools of education enable personnel to gros and develop personally and professionally. (JD)

Management by Objectives (MBO) has been used by many businesses as a means of improving performance by managers. MBO involves setting agreed performance objectives in writing and includes a periodic review of the degree of achievement of those objectives. This document argues that MBO principles should be used by colleges and universities, and it…

A master planning process at Gallaudet College involves the expression of program plans in measurable objectives understandable to students, faculty, administrators, and the general public. (Author)

Long-range planning requires change management and enables student personnel administrators to prepare for the future. Student services administrators need to develop plans for receiving campus support for organizational objectives. This article discusses the purpose and process of long-range planning applicable to student services. (RC)

A description of the basic elements of a research based instructional system for educational personnel development for vocational programs is presented in this report. This description indicates how the system derives inservice competencies for teachers from pupil performance and eventually results in institutionalized change in preservice teacher…