The president of the Council for the Advancement and Support of Education talks about why college advancement officers need to rethink, restructure, and communicate better about their fund-raising campaigns, in light of public perceptions that the institutions are greedy and not managing resources efficiently. Emphasis is on carefully defining…

The background and function of a Student Opinion Survey Program at the University of Kansas are described, and suggestions for the development and implementation of polling programs are offered. At the University of Kansas, the technical expertise of staff and students was tapped to provide a credible survey program. Departments and other offices…

Responses of colleges of education to requirements for mainstreaming of P.L. 94-142 (the Education for All Handicapped Children Act) are similar to responses of public school systems. Possible reorganization approaches along functional lines are described for making teacher education as a whole more effective and flexible. (CL)

Faculty can be helpful by providing commentaries to newspaper op-ed pages, but such a public relations program requires consistency, tact, good internal communications, thoughtfulness, and marketing skills. (MSE)

College and university faculty are taking a new look at their role in in-service teacher education and staff development. Several considerations regarding perceptions and activities in this area are discussed. (JMF)

A case study of Arapahoe Community College's marketing research approach to program planning illustrates a range of techniques for heightening alertness to new markets, exploring rising opportunities, and sometimes, quantifying the attractiveness of alternatives. (Author/MSE)

Proposes three concerns for an effective professional development program. First, both the institution's and individual's goals must be incorporated. Second, the program design should be grounded in adult development theory. Finally, implementation strategies must capitalize on the adult staff member as a self-directed learner. (Author/RC)

The image problems and enrollment challenges facing Canada's francophone university centers are outlined, and measures for improving public perceptions of the minority-language institutions are discussed. (MSE)

Includes "Profession's View of Agricultural Education (AE)" (Christiansen, Briers); "AE: A View from Inside the Classroom" (Pieniazek, Pieniazek); "Managing Change in AE" (Herring); "Image vs. Substance" (Shinn et al.); "AE Profession" (Smith); "Expanded Mission, Expanded Challenges for…

Analyzes the main conceptual, attitudinal, and societal factors that obstruct effective environmental education. Contends that understanding these obstacles can help improve the effectiveness of environmental education programs. (Contains 15 references.) (Author/WRM)

College faculty can learn to deal with common questions concerning disabled students, such as how much special assistance to offer them, and what special accommodations must be made to their particular limitations. Program requirements should be reviewed in order to distinguish what is essential. (Author/JMD)

Women's studies programs are growing in former Communist countries of Eastern Europe. Two graduate programs in gender studies now exist in Poland and Hungary. Non-academic centers also provide services to women. Programs that met with strong resistance in the United States in the 1970s are greeted here with only mild reluctance. Programs provide…

This paper discusses the results of a randomly selected standing poll panel implemented at Saint Mary's College at Notre Dame, Indiana, called PRISM (Prompt Response to Improve Saint Mary's). PRISM is designed to quickly ascertain the attitudes and opinions of a panel of 120 college students. Sample topics of PRISM surveys have included campus…

The University of Redlands responded successfully to financial and administrative crisis by tapping institutional and community pride in the institution's stature, affirming a dual commitment to liberal education and career training, developing a new governance system, and reorganizing financial and program priorities. (MSE)

Examines the John F. Kennedy legend and his ability as an image maker. Characterizes Kennedy's presidency in terms of pragmatic idealism. Says Kennedy and Lyndon B. Johnson closed out the New and Fair Deal reforms but left no social or economic transformation. Claims Kennedy's disavowal of ideological rigidity ended the power of the Democratic…