This article discusses the story behind American University's brand campaign. Colleagues and peers are asking how American University developed a brand strategy--"KNOW/WONK" campaign that launched in fall 2010--that's original, authentic, and representative of AU's distinctive personality. What they really want to know is how AU got it through the…

The purpose of the study was to empirically investigate the institutional approach to distance education, and examine whether the factors of concerns for program cost and faculty participation could statistically predict adoption of technology-mediated distance education (TMDE) among higher-education institutions. It is elusive to base the…

In this article, we discuss the development of online courses in higher education in terms of the in- structional quality and economic costs. In our conceptual analysis, we point out problems in developing online courses with sufficient quality due to limited funds being made available for online course development. Moreover, economic costs exist…

The author reviews the historical use of effort measure in cost allocation studies, examines criticism of the effort technique, and reports on several recent attempts by academic health centers to achieve a more valid measure of faculty activities. (Editor)

This paper presents a historical review of applications of effort-reporting in medical education, comments on key methodological issues and describes a revised methodology of a 2-step estimating process that is flexible enough to accommodate a multidisciplinary medical education. (Editor/PG)

Since 1979 collaborative activities in continuing education for human services workers in Montana have shown that combining training efforts among agencies and higher education units provides better instruction at a considerable savings in cost and particularly suits rural agencies with small training budgets and small, widely dispersed staffs.…

A survey to identify factors contributing to the low enrollment and subsequent cancellation of a continuing education program is described. The major element contributing to the low enrollment appeared to be the time of the year the program was scheduled. Consequences of program cancellation are discussed. (Author/MLW)

The process by which federally funded bilingual training programs may be institutionalized is presented through a review of related literature and an analysis of a 1981 study on bilingual training programs conducted by RMC Research Corporation. Key factors in successful integration are program advocates' personality, drive, and clarity of…

This article discusses (1) the rationale for eliminating required physical education programs, (2) the advantages of expanding elective physical education programs, and (3) the advantages of limiting elective physical education programs. (RC)

Broad guidelines are presented for making budget allocations based on approximate impact that changing program enrollments have on each unit's budget, the dollar impact on the unit's budget for faculty position changes, costs of specific program change, and revisions in the base budget, which may be made by requiring justification for refunding.…

This document discusses the process of implementation of the Resource Requirements Prediction Model (RRPM) for institutional planning and budgeting purposes and the incorporation of indirect cost analysis capabilities in order to produce historical full cost results. Description of the model as a specific tool for specific purposes is presented in…

Issues surrounding the cost of Internet usage to individuals and institutions are addressed, including who currently pays for Internet use in colleges and universities, long-distance costs, how policy is set for institutional use, cost of transition to a larger system, and difficult issues to be faced in system expansion. (MSE)

Program reviews for alumni administration are advocated. Cooperative planning; creating a formal study committee for sorting out ideas, getting preliminary direction, reviewing past programs, and discussing possible changes; program evaluation; and encouraging change are discussed. (MLW)

United Hospital in North Dakota, a primary teaching hospital associated with the University of North Dakota, has developed a program to provide on-site continuing medical education to outlying community hospitals and family medicine staff. The development, implementation and cost of the program are discussed. (JMD)

The programs of sponsored experiential learning can improve their bargaining position within the institution by practicing and demonstrating cost-effective forms of operation. Effective sponsored experiential learning programs can actually increase the cost-effectiveness of the host institution. (MLW)