The 2016 ICARS survey reports on data collected September 2015 to November 2015 in the International CASE Alumni Relations Survey. The findings are drawn from 84 responding institutions across 12 European countries. 76 percent of respondents are from the UK and 24 percent are from other European countries. ICARS emphasises the link between alumni…

The Council for Advancement and Support of Education (CASE) launched the volunteer-led Asia-Pacific Alumni Relations Survey in 2014 to provide a resource for alumni relations professionals to benchmark performance internally and against fellow institutions of higher education. That was the first survey CASE has done on alumni relations programmes…

This article discusses the story behind American University's brand campaign. Colleagues and peers are asking how American University developed a brand strategy--"KNOW/WONK" campaign that launched in fall 2010--that's original, authentic, and representative of AU's distinctive personality. What they really want to know is how AU got it through the…

Successful campus public relations requires: (1) segmenting the mass audience into categories according to demographics, interest, lifestyles, and other factors; (2) analyzing how members of each segment respond to various messages and media; and (3) designing a campaign tailored to specific segments of the general audience. (MSE)

Reviews the 1980s literature regarding trends in public relations practice and implications for PR degree programs. Makes specific recommendations for development of effective degree programs. (MS)

A 10-step approach to detailed planning, organization, and promotion of class reunions is presented. Steps include plan adequate lead time, centralize leadership, develop an overall plan, outline promotional efforts, develop a budget, develop a checklist for the event, structure the reunion weekend, and coordinate the weekend. (MLW)

A new college president discusses his decision to have an inauguration ceremony and outlines the steps leading to it, emphasizing campus and community relations and involvement and planning for a dynamic and well-received event. (MSE) PUBTYPE-141

Suggestions for producing low-cost promotional materials to attract alumni to alumni programs are provided. Running advertisements in an alumni periodical or promoting all events in one brochure are suggested. Production, paper and printing, and illustrations and photos are discussed. (MLW)

Investigates data reported in "Where Shall I Go to Study Advertising?" over the last five years and measures growth and decline of degrees granted, level of those degrees, and changes in enrollment and faculty. Finds that the number of advertising programs dropped 6.1% while public relations grew by only 5.1%, and joint programs…

Describes development of a Public Relations Advisory Council composed of practitioners for the purpose of evaluating the public relations program at the University of Florida. (HTH)

An effective alumni relations program provides the base on which an overall program of institutional advancement can be planned and implemented. The alumni director and staff are essential to such a program, and the prudent college president will use the alumni board as a forum for advancing programs that benefit the entire institution. (MSE)

Experience at Washington University (Missouri) illustrates the importance of careful media relations planning, including pinpointing what the institution wants to accomplish, establishing ground rules, and working with the institution's communications team to draw up a media relations plan. Planning steps are outlined. (MSE)

The challenge for fund raising for fine arts programs is to draw the needed donors from the general community. More and more institutions are showing off their institutions' cultural achievements and attracting recognition for them. (MSE)

A survey of schools, colleges, and universities about how they make their award ceremonies memorable is discussed. The best prizes, the best award categories, and the best awards ceremonies are described. (MLW)

Planning a college president's inaugural ceremony is discussed. A timeline, an invaluable tool for planning an inauguration, is provided.(MLW)