The written record of Ellison's involvement in Portuguese program development begins in 1964 when he became chairman of the Portuguese Language Development Group that met at several Modern Language Association meetings before being accepted by the American Association of Teachers of Spanish and Portuguese (AATSP) in 1967. The record ends in the…

For the forty-first time, the Association for Educational Communications and Technology (AECT) is sponsoring the publication of these Proceedings. Papers published in this volume were presented at the annual AECT Convention in Kansas City, Missouri. The Proceedings of AECT's Convention are published in two volumes. Volume 1 contains twenty-seven…

Although in recent years federal, state and local initiatives have been directed toward improving the education of Hispanic children, no significant impacts have as yet been made. The major weakness may be that strategies are still being designed against the characteristics of the larger society and not against the particular minority group.…

Responding to the needs for professional bilingual linguists to work in private industry and government, the National Hispanic University (NHU) has developed a B.A. degree program in Liberal Studies with an emphasis in Spanish and English translation. The program combines theoretical and applied course work in translation in the fields of…

This guide draws on experience and lessons learned in a collaborative project between three adult education programs, the University of Massachusetts at Boston, the Boston Adult Literacy Fund to present a model for training immigrants and refugees as adult ESL and native language literacy instructors in their own communities. The model is…

Ideas, comments, and points made by the participants at the Symposium for Bilingual-Bicultural Manpower Development are included in this paper. Some basic information about career education (its philosophy, definitions, and models) are outlined. The models show the 3 main phases in the career process: awareness, orientation and exploration, and…

Despite a growing trend and early successes, program development for business language courses is still in its early stages. Curriculum developers have much work to do, many decisions to make, and a variety of problems to solve, most important of which are content, approaches, learning systems, and instructional strategies. First, the program type…

Foreign language departments at U.S. colleges have traditionally tended to limit their language for business offerings to one course per language. Attempts to expand the business foreign language curriculum may meet with resistance from traditional foreign language departments over the issue of academic priorities. Careful prior planning, specific…

A review of higher education Portuguese language programs explores the characteristics of these programs between 1945 and 1979 and enrollment in the 1980s. A discussion focuses on how recent developments in French and Spanish applied linguistics and new teaching methodologies and materials will affect the future development of such programs. (CB)

The development of a marketing strategy for business Spanish courses by means of situational analysis is described. The planner of marketing strategy must consider demand for a course, institutional acceptance, and financial support. A survey of 508 universities revealed a low level of demand for business Spanish which could potentially be…

This dissertation focuses on the development of a complete English as a Second Language (ESL) program for a bilingual college-level curriculum. It includes the theoretical basis, the linguistic sociological, and self-oriented goals, the personnel and funding needed for the program and the relationship of the program to the surrounding community.…

The report details the development of the Center for Bilingual Studies (CBS) at St. Augustine College (Illinois), a bilingual junior college founded by Hispanic educators and targeting a nontraditional Hispanic student population. The CBS was founded to address issues of educational excellence for nontraditional students, acknowledging the tension…

The University of Southwestern Louisiana initiated a commercial Spanish curriculum to serve the growing number of students in the business school. Two major factors were considered: (1) most business students had only taken language classes as electives and were concerned about the career relevance of those courses, and (2) language courses had to…

The program, curriculum, and materials needed to provide business Spanish training are described, and the available instructional materials are reviewed and listed. In developing a business Spanish program, decisions must be made regarding goals, content, structure, instructional format, evaluation procedures, and target population. The content of…

Discusses the author's experience as director of the Program in English as a Second Language (ESL) at Lehman College of the City University in the Bronx, New York. ESL, bilingual, and mainstream (ie., curricula that assume English proficiency) programs should be better coordinated to meet their common goal. (BJV)