Discusses steps for building a customized, adequately staffed union and student activities marketing department so that union marketing activities and expenses fit into a well-considered structure and can be evaluated for their contribution to meeting organizational goals. (EV)

Discusses late-night programming by college student unions as an alternative to high-risk drinking behavior, describing such programs at Michigan State, Penn State, and West Virginia universities. Addresses these programs' mission statement, goals, presidential support, staffing, food, programming ideas, promotion and publicity, assessment,…

Offers 12 steps for multicultural programming success in a predominantly white environment which can serve as a guide for college union and student activities programming boards. Steps include: step out of one's comfort zone; multicultural programming will benefit the entire campus, not just the target group; and be aware of the three stages of…

An effective campaign to recruit members to student organizations must use contemporary marketing strategies. Market positioning involves understanding the prospect's thinking, simplifying the message being conveyed, being first in the prospect's mind, and finding a market niche. The organization should be treated as a product, the potential…

It is proposed that, because college faculty unions have the responsibility of promoting members' professional and economic status, they should initiate and support qualified faculty development programs. New faculty in particular should work with faculty and administrative leaders to ensure that their personal development and institutional goals…

It is logical for groups within the college or university to work together for the institution's common good. Student activities personnel can initiate partnerships on campus in the areas of activities planning, academic and intellectual programing, and governance. It is also important to plan program evaluation and anticipate resistance to…

This article describes Kent State University School of Music's data base, Choralist, which provides computer-based retrieval of choral music selections by composer, style, historical period, subject matter, vocal groupings, and/or difficulty level. File construction is outlined and data entry forms, printout, and user evaluation questionnaire…

Individuals tend to avoid situations they perceive as risky, but positive risk-taking experiences allow people to continue seeking challenge and growth. Campus activities programing may involve risk taking or leadership in group risk taking, either in the activities themselves or in program planning. Leaders must relate risks to group goals to…

The legal risks taken by an institution in sponsoring outdoor activities are discussed, drawing on decisions in court litigation. Topics addressed include negligence, degree of risk, spectator safety, athlete safety, release forms, and immunity. The role of adequate precautionary measures is emphasized. (MSE)

As focal points for campuses, college unions must create environments that are stimulating and challenging for students but that allow students to relax enough to benefit from new experiences. Such environments must generate self-expression, exploration, and positive regard for multicultural perspectives. Special efforts should be made to ensure…

Considered are the nature and extent of some of the basic conflicts that arise when two, future-oriented, decision-making processes--institutional program planning/resource allocation and collective bargaining--are both present on the same campus. The identified conflicts come from the experiences of a university that was one of the first in the…

Common mistakes made in campus programing to meet the needs of a multicultural college community are reviewed, and strategies for more effective programing are presented. Suggestions include promoting diverse board membership, collaboration or cosponsoring, monitoring program inclusivity, discussing cultural sensitivity with performers, and…

Notes on planning for successful parent and family weekend programs at colleges and universities include discussion of the event's purpose, scheduling, use of a planning committee, funding, effective promotion, attention to program detail, tailoring programs to subgroups and target populations, event ideas, and family involvement in other campus…

In what has become a major new trend in adult education, community colleges, seeking to attract new students, have started labor studies courses. Unions often support the programs and pay for members to attend but the programs are controlled by the colleges. Focus is on such a program at Manhattan Community College. (JMD)

A discussion of comprehensive advance planning for college performing arts programs outlines specific planning needs and looks at six myths about the audience for arts programs, particularly among the college student population but also including the surrounding community and other age groups. (MSE)