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Direct linkGardner, Joel; Bennett, Patrick A.; Hyatt, Niccole; Stoker, Kevin – Online Journal of Distance Learning Administration, 2017
Higher education is undergoing great changes that require universities to adapt quickly, and making these changes can be difficult. One discipline that can aid in executing change is project management, which has developed a set of clear processes and strategies for completing initiatives quickly and effectively. Several authors have identified…
Descriptors: Higher Education, Instructional Design, Case Studies, Student Projects
Edmiston, Dawn – International Journal of Educational Advancement, 2008
This research analyzes the strategic process of integrated marketing communication (IMC) and its current application in US public institutions of higher education (IHEs). The basis for this research was a survey questionnaire that analyzed the impact of IMC on 42 leading US public colleges and universities (as ranked by "U.S. News & World…
Descriptors: Higher Education, Public Colleges, Institutional Characteristics, Marketing
