The launch of HealthCare.gov, the website of the Affordable Care Act (AKA Obamacare), was a major public relations disaster for the Obama administration. This case examines some of the factors that contributed to the failure of the launch and then details how Optum, an information technology service provider, considered the opportunity provided by…

Many researchers and practitioners contend that all institutions respond to changing market need and can create competitive advantage through innovation and creativity. Each year, institutions expend significant resources developing new products and processes and yet research shows that more than half these initiatives fail. Successful…