Current political polarization and competing priorities complicate development of sound education policy. Particularly troubling is the disconnect between research and policy, as decision makers rely more on the work of think tanks and advocacy groups than the knowledge base of the profession. The mismatch between higher education and policy…

This paper aims at providing a theoretical and empirical discussion on the concept of pedagogisation which derives from the hypothesis of a new era of "totally pedagogised society" in Basil Bernstein's work. The article is based on empirical research on higher education policy, with a focus on the implementation of curriculum change…

This paper explores how employer engagement can enhance potential employability of graduates, which represents a fundamental institutional achievement to ameliorate quality of higher education. While the role of student and staff engagement in quality improvement has received in-depth research attention, the need for listening to expectations of…

Discusses the important features of a successful public relations internship program. Considers the academic preparation, the academic structure, and the administrative procedures necessary for deploying a successful internship program. (HB)

Step by step, the designer of this employee-based recruiting tool, a campus speaker's bureau, details its rationale, planning, and implementation at American Telephone and Telegraph. Concludes a speaker program is an invaluable link between a company and students. (Author/TE)

This document addresses the advantages and disadvantages of a required bibliographic instruction program at Millikin University, Decatur, Illinois. Issues addressed include: the public relations efforts; the planning and implementation of the program; the staff requirements; and the impact on library operations and services. Course requirements,…

A coherent, comprehensive communication plan to support college fund raising includes setting goals and objectives, determining target audiences, defining campaign themes, tying the plan to a campaign timetable and geographic priorities, determining the most effective tactics for delivering campaign messages, resolving cost questions, and…

From plans to rescue EuroDisney to blueprints for introducing the Intel chip, group projects in a public relations class can offer students invaluable lessons in real-world applications. This paper provides teachers of undergraduate, introductory classes in public relations with a primer on how to develop, supervise, and evaluate group projects in…

A case study of school-university collaboration between Starkville School District (Mississippi) and Mississippi State University (MSU) explored the process of collaboration and the ingredients for successful implementation. MSU offered grant opportunities for university faculty to work with local school district personnel. Starkville School…

This book investigates the key areas of nontraditional education program planning and development by examining the ways that liberal arts programs at various institutions have been academically and administratively established, developed, and maintained. Areas examined are the following: (1) the history of continuing liberal education and the…

Designed to provide pre- and inservice administrators with the skills necessary to select appropriate program development and implementation, and monitor and evaluate their success, this competency-based learning module consists of an introduction and four sequential learning experiences. Each learning experience contains an overview, required and…