Descriptor
| Critical Viewing | 2 |
| Foreign Countries | 2 |
| Higher Education | 2 |
| Programming (Broadcast) | 2 |
| Television Viewing | 2 |
| Advertising | 1 |
| Affective Behavior | 1 |
| Audience Response | 1 |
| Broadcast Industry | 1 |
| Childrens Television | 1 |
| College Students | 1 |
| More ▼ | |
Source
Publication Type
| Reports - Research | 2 |
| Speeches/Meeting Papers | 2 |
Education Level
Audience
Location
| China | 1 |
| United Kingdom | 1 |
| United States | 1 |
Laws, Policies, & Programs
Assessments and Surveys
What Works Clearinghouse Rating
Download full textGutenko, Gregory – 1998
In April 1997 in the United Kingdom (UK), "Teletubbies," a television program designed for young children, debuted. Unexpectedly, it developed a cult following among college students. In April 1998 "Teletubbies" debuted in the United States (US) on PBS. A study compared alternative readings and deconstructions of…
Descriptors: Audience Response, Childrens Television, College Students, Comparative Analysis
Notar, Ellen Elms – 1993
In the United States, people have become resistant to advertising because they live surrounded by messages. However, in China, the average viewer is relatively naive about the use of commercial messages. An attempt was made to teach Chinese college students semiotic analysis of television commercials. Observations of Chinese television were made…
Descriptors: Advertising, Affective Behavior, Broadcast Industry, Consumer Protection
