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Peer reviewedChapman, David W.; Johnson, Russell H. – College and University, 1981
The dissemination activities through which college admissions officers heard about Project CHOICE, a three-year project to help colleges improve the information they provided to prospective students, were investigated. The study involved determining how well various dissemination methods (newsletter, journal articles, conference presentations,…
Descriptors: Admissions Officers, Advertising, Higher Education, Information Dissemination
Stear, Connie – Journal of the National Association of College Admissions Counselors, 1977
The University of Akron measured the effects of a three-year advertising campaign by means of a questionnaire sent to high school seniors and their parents as well as incoming freshmen enrollees. The results indicated that the advertising had been effective and supplied the university with guidelines for future campaigns. (Author)
Descriptors: Admission Criteria, Advertising, College Admission, College School Cooperation
Roark, Stephen J.; Danley, Lisa M. – Business Officer, 1991
The central issue in determining taxability of colleges' unrelated business income is the tax's purpose: to eliminate unfair advantage of exempt organizations over tax-paying businesses. If the business is not competing with outside vendors and can be related to the organization's exempt purposes, income is not taxable. (MSE)
Descriptors: Advertising, College Administration, College Athletics, College Stores
Download full textTinkham, Spencer F. – 1973
The Educational Foundation of the American Association of Advertising Agencies was established by the Association's board to foster the accomplishment of six major goals: to create a bridge between advertising and university research, to attract top young people to the study of advertising, to raise the academic stature of advertising, to enlarge…
Descriptors: Advertising, Bibliographies, Communication (Thought Transfer), Consumer Economics
Direct linkFischer, Paul M. – New Directions for Higher Education, 1994
A researcher recounts his experience after publishing research findings concerning cigarette advertising and children. He reports attempts to constrain his research and obtain confidential records. He concludes that without vigorous protection of academic freedom, corporate power and state action may discourage economically or politically…
Descriptors: Academic Freedom, Advertising, Child Health, College Faculty
