Sport-sales-specific coursework is emerging as a crucial addition to sport management curricula for a variety of institutions. However, a new sport sales course can present instructors with the unique challenge of developing a course without any departmental precedent. The current study collected syllabi from recent sport sales courses to provide…

Winners of the Pick/Promote/Profit competition presenting new ideas in college store merchandising. (PG)

Improvement of turnover (the rate of merchandise activity in a store) can mean more sales and more profits for college stores. Some ways to improve merchandise turnover include improved store layout, merchandise mix, and purchasing techniques. (MLW)

Describes three principles of direct mail sales letters intended to entice readers to read them: the personalized look; an indirect arrangement of support; and readability ease. (SR)

Presents the winners in a competition sponsored by The College Store Journal, to increase sales in college bookstores. (PG)

Suggestions for producing a successful exhibit booth include the following: the effectiveness of an exhibit depends on the effectiveness of the people staffing it; avoid games and unrelated giveaway items; demonstrate product in the booth; give special attention to existing customers; and make literature available only from the booth personnel.…

Discusses basic principles of business, education, marketing, retail operation, bookshops, merchandising, display, selling, and success and their application to college bookstores. (JT)

Presents the winners of a competition for novel advertising ideas in campus bookstores. (PG)

One approach to teaching a college-level retail advertising course emphasizes the use of newspapers and shopping guides. The course objectives are (1) to acquaint students with practices and problems of retailing, with particular emphasis on promotion and advertising; (2) to acquaint them with ways local advertising media meet promotional and…

The Illinois Institute of Technology, in cooperation with the University of Illinois at Chicago Circle, sponsored its second annual Product Fair in which engineering students could examine products provided by numerous vendors. Students could increase their consumer knowledge of a wide variety of supplies offered by college bookstores. (LBH)

Presents a marketing-based approach to college recruitment publications based on three steps: defining the audience; creating the concept or message; and developing the call to action. Fifteen basic axioms for making publications more effective are provided. (TE)

Student opinion concerning the degree of restriction desired in the University of South Carolina's (USC) solicitation policy was sought on several types of solicitation: political, religious, financial, and membership recruitment. They were also asked to differentiate between student and non-student solicitation. A residence hall solicitation…

The state of the motion picture industry is reviewed, focusing on needed change in the practice of product placement. The study of the placements of advertising in films should be of interest to the student of visual literacy. Product placers are using films to advertise their products to entertainment seekers. The viewer, often a child, may not…

This competency-based preservice home economics teacher education module on required skills for retail sales of furnishings and related household items is the second in a set of two modules on occupational education related to housing. (This set is part of a larger series of sixty-seven modules on the Management Approach to Teaching Consumer and…