Survey responses from 50 United Kingdom and 40 continental Europe business schools and 71 U.K. business students revealed that far more European than U.K. schools think foreign languages are integral to business administration education and that international business training is heavily Anglocentric. Students' opinions were closer to those of…

One of the most important areas for business educators to address in preparing their students to compete effectively in world markets is cross-cultural negotiating and conflict management. To do so, teachers must prepare students to understand the markets into which they enter as managers. The objective is not to learn a great deal about one…

A West German electronics corporation designed a workshop to provide managers with fast access to the American culture through the cues provided in American language. The aim was to promote more effective communication with American business partners through sensitization to American communication styles, their principal modes of expression, their…

The A. B. Freeman School of Business at Tulane University has developed an intensive, five-week orientation program based on weekly videotaping to help foreign graduate students confront problems of language orientation and build the confidence necessary to become successful students. The course covers a review of grammar rules, spelling rules,…

Topics covered in papers presented at a conference on languages and communication for world business and the professions include: (1) trends and aspects of internationalizing the business curriculum; (2) internationalized programs in business, foreign language, and cultures; (3) internationalized courses in business, foreign languages, and…