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Shidler, Jon A.; Lowry, Dennis T. – Journalism and Mass Communication Quarterly, 1995
Concludes that where there are sweeps periods, there may or may not be more sex, depending on which network is analyzed. Notes that ABC cut its number of sexual behaviors per hour by almost half, while Fox more than doubled its rate per hour. (SR)
Descriptors: Content Analysis, Higher Education, Programming (Broadcast), Sexuality