Deconstruction is a critical literary theory which focuses on the unintentional meanings of a text and aims to achieve an unprejudiced, value-free vision of the social and political power structures in society that combine to produce the text. The development of such critical skills in advertising students will deepen their ability to judge the…

Focuses on how to utilize films and television documents and incorporate analysis of these materials within the history classroom. Describes an approach that is applied to traditional historical documents. Explains that teachers must provide background materials to encourage critical analysis. (CMK)