For the forty-fourth time, the Association for Educational Communications and Technology (AECT) is sponsoring the publication of these Proceedings. Papers published in this volume were presented online and onsite during the annual AECT Convention. Volume 1 contains papers dealing primarily with research and development topics. Papers dealing with…

Deconstruction is a critical literary theory which focuses on the unintentional meanings of a text and aims to achieve an unprejudiced, value-free vision of the social and political power structures in society that combine to produce the text. The development of such critical skills in advertising students will deepen their ability to judge the…

Likert-type rating scales were designed and used to help college students perceive, understand, and value the beauty and content of a piece of art. The subjects for the project were 100 college students enrolled in two art appreciation courses at Texas College. Their classification ranged from freshman to senior, with majors mainly in business,…

Through the use of a visual literacy process of instruction as an initial stage in perceiving and creating, beginning college art students can acquire knowledge and skills for completing successful drawings. This process includes the following steps: selecting a simple and familiar subject; studying the entire form of the subject; looking for big…

Provides a profile of Paul Robert Wendt who was interested in using technology to teach students how to succeed in higher education by improving library and information skills. Highlights include his educational background; work in films; teaching in higher education at Southern Illinois University (SIU); work in programmed instruction and visual…

Describes a technique of using the collage in teaching single paragraph and experiential writing. The collage is an exciting motivational device that helps students express their thoughts first in pictures and later in words. (CMV)

Visual learning has long been recognized as an integral process in educating biology undergraduates, who must develop specific visual skills and knowledge in order to communicate and work in the extensive visual culture shared by practicing biologists. Student experiences with field observations and the development and application of verbal/visual…

Designed to assist California State University at Chico (CSU) faculty to utilize educational television effectively for long-distance instruction, this handbook provides suggestions, procedures, and production techniques for successful television teaching. A brief introduction discusses the interactive nature of educational television at CSU.…

Designed specifically for beginning college students enrolled in art appreciation and studio art courses, this validated visual literacy module will help students acquire verbal and visual skills necessary for viewing, comprehending, and valuing linear drawings. The module can also be used with high school students and adult learners. All…