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Peer reviewedPeterson, Becky K. – Journal of Business Communication, 1983
Tested whether a relationship existed between the method of presentation of statistical data and (1) reader retention, (2) reader reaction, and (3) reading time. Found that reader retention was highest for reports with tables; reader reaction was most favorable for reports with graphs; and reading time was shortest for reports with tables. (PD)
Descriptors: Business Administration Education, College Students, Communication Research, Computer Graphics
