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Peer reviewedDarian, Jean C.; And Others – Bulletin of the Association for Business Communication, 1992
Presents the writing-intensive design for a retailing management course developed by its instructor in accordance with writing-across-the-curriculum principles. Provides an overview of the semester-long project. Details project procedures for preparatory activities, field research, and writing the marketing plan. (SR)
Descriptors: Business Communication, Class Activities, Higher Education, Lesson Plans
Peer reviewedStein, Ronald H.; Baron, Robert F. – NASPA Journal, 1983
Reviews the conflict over student-sponsored commercial enterprises on legal and philosophical bases, illustrated by several court cases. Considers nonjudicial challenges to such activities and proposes guidelines colleges can follow to minimize conflict. (JAC)
Descriptors: College Students, Conflict Resolution, Court Litigation, Higher Education
